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MSN adCenter

New MSN adCenter Budget Feature

 December 18, 2006

By  Dr. PPC

Ever have an account rep or PPC consultant tell you that you aren’t spending enough money? I know it can be one of the most frustrating things to hear especially from a representative from Google, Yahoo, or MSN, because the first thought that will cross your mind is “they just want more of my money.” Although it is hard to believe sometimes, these reps don’t get paid on commission, unless you consider stock prices commission. To help ease the pain these representatives should at least learn not to make this the first solution they offer.

Well, Adcenter has added a feature to help ease the reaction pain from the usual “increase your budget response.” It’s a little talked about feature that was implemented during the last update on the 9th. If you go to your ‘billing reports’ tab in adCenter you will see a feature that tells you exactly what percentage of searches your ads are showing, and what you will need (based on current account factors) to be seen 100% of the time.

Bravo adCenter, Bravo!

Dr. PPC


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