Google‘s introduction of the “Quality Score” is a ever concerning issue for paid search managers mainly for the lack of transparency that it offers. While score 1 for Google as they are making an attempt to correct the issue by providing us an actual quality score on the KEYWORD LEVEL. The screenshot below indicates a new column in the Adwords reporting interface. This is a pretty exciting change if they decide to go through with it. It will allow account managers to properly analyze how each word appears to be working rather than having to make broad account changes. While it appears to be a very general rating between “Poor” and “Good”, its a step in the right direction.
*hat tip: Belsky*