Search Engine Land is reporting that Google is bolding expanded match keywords in recent searches.
This should really come to no surprise to my three loyal readers as we here at PPC Lab (ie Me) ran into Google’s expanded match testing well over a year ago so it was only a matter of time before these words had bold added to them.
What does this mean for you and me? Well, In my own opinion this helps out the slack account managers, ones who don’t use proper account organization and structure along with ones who do not use many ad variations. That wouldn’t be any of my readers would it?? This new bold text will make it harder for advertisers to make their ads stand out because the user will see more bold text on the page.
We’ll keep an eye on this and see what type of trends we see as this is rolled out more prominently.