Google Adwords

Check Your AdWords Accounts Today

 April 1, 2008

By  Dr. PPC

Google put into effect its new Adwords policy where your display URL has to match the destination URL today. Make sure yours match!

“Important Change to URL Policy Enforcement
Starting in April, display URLs for new ads will be required to match their destination / landing page URLs, without exception. Please adjust your URLs accordingly when creating new ads.”

here’s the WMW thread with more discussion


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  • Great. Thanks for increasing awareness of the change. I think it probably for the best since buyers know where they are being directed.

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