Adam doesn't get in a tizzy when trying to log into his Yahoo Account this weekend, here is the email Yahoo sent out about their systems wide upgrade. Dear Yahoo! Search Marketing Advertiser, You will be unable to access your Yahoo! Search Marketing account for approximately six hours this coming weekend while we update our systems. The outage will begin at 8:00 p.m. Pacific … [Read more...]
Yahoo Search Marketing's Panama Interface
I have been putting off diving into the new Yahoo Search Marketing (YSM) for a while now, mainly because my clients rank well in Yahoo. But mostly because I fear change. I have been working with the YSM console for over 3 years now and have become pretty familiar with the clunky interface and like any old dog that hangs around long enough you learn to love'em. Sure she shed, … [Read more...]
Interview with Yahoo Search Marketing's John Slade of the Panama Team
TopRankBlog has a good interview with the Senior Director of Yahoo Search Marketing, regarding the changes involved in the new platform dubbed Panama. He covers topics such as the differences between Panama and Adwords, new campaign features, and the revamped signup process. here is a little excerpt: TRB: What can you do now to run a campaign that you couldn?t … [Read more...]
Yahoo Opens up Panama
People new to Yahoo Search Marketing have the ability to check out Yahoo's knew search marketing platform, codenamed Panama. Rueters is reporting that newcomers to YSM will be in the new Panama system as Yahoo is inviting customers to Panama in stages before its official launch in the first quarter of 2007. Personally, I'm not in any hurry to switch to Panama. Yahoo, like … [Read more...]