Here is some interesting coverage from the Advanced Paid Search Tactics panel. This is interesting not only because it has some good information but particularly because I know how stingy ppc account managers are with their true "tactics", not many of us like to give them out. While there is nothing ground breaking here, I will try to find more coverage on this panel. View … [Read more...]
8 Not Always Obvious but Common Paid Search Mistakes
With the ever growing competition it is more important than ever to make sure your accounts are lean mean ROI machines. I've seen a lot of accounts that make very common mistakes that you just can't get away with anymore. Content Network management - I know I've beat the dead horse about my dislike for the Google content network but its the truth. It is one of the first … [Read more...]
Will Paid Search Live on the Mobile Internet? Google Phone?
While I was at the AlwaysOn Media conference I kept running across the question: "how will advertising live on mobile phones?" … [Read more...]
Paid Search Tools
With all the changes coming to the Search Engine systems and their tools, I'm starting a list of Tools that PPC people and other paid search managers find useful, since we can't rely on the engines anymore. Yesterday I talked about the Yahoo Keyword Selector changes and Paul commented that we can still see bid prices with this tool … [Read more...]