Google put into effect its new Adwords policy where your display URL has to match the destination URL today. Make sure yours match! "Important Change to URL Policy Enforcement Starting in April, display URLs for new ads will be required to match their destination / landing page URLs, without exception. Please adjust your URLs accordingly when creating new ads." here's the … [Read more...]

Just a quick heads up that there are a lot of phishing attempts going around lately in order for someone to gain control of your adwords account. It usually comes in the form of an email asking you to "Update Your Billing Information." The link in the spoofed email usually redirects you to some fake Google page with the .CN domain extension. Here is a WebMasterWorld thread on … [Read more...]

I wonder where they got this demographic info!? … [Read more...]

Some of you maybe seeing higher MIn CPCs lately well an Adwords Rep has confirmed Google did a re-evaluation of Keyword Quality Scores across the board. Google is always re-evaluating quality scores on a keyword by keyword basis, but every once in a while they change the algo and re-evaluate all keywords. The ones that have low performance across the system, and also low … [Read more...]

I'll be honest, I don't use the content network that much or at all for a variety of reasons but I know there are the select few who it does work for. If you are one of those few and would like to keep your ads from showing up in people's email, Barry at SERoundTable <a href="http://www.seroundtable.com/archives/015982.html">points out</a> how to use Google's Site … [Read more...]