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PPC Lab

The real deal on PPC, Search & Tech

Google Reads PPClab, and You Should Too.

May 22, 2007 by Evan

Maybe they should put me in charge of Google, well at least their Content Network department. Last year I went on a little rant regarding the poor quality of Google's Content network and the fact that Google loves splogs and a year later Google announces plans to clean up their Content Network by starting to shut down Made-for-Adsense (MFA) sites. A step in the right … [Read more...]

Google Content to Show URLS

February 26, 2007 by Evan

In a recent NY Time article, Google let the cat out of the bag that in the upcoming months they will now show the URLs where your ads appear if you are part of the content network. Jensense has good thoughts on the topic from multiple perspectives but from an advertisers point of view I think this is great. Given the low quality of Google's content network (anyone can get … [Read more...]

Google Updates Adsense Policies, Big Whoop.

January 18, 2007 by Evan

The blogosphere is a buzz about Google Adsense policy update and I say Big Whoop. Unless Google really starts taking a fighting stance against the crap that fills up their content network and stops loving splogs, I will continue to not use content network for myself and my clients. They continue to chase dollars and I continue to be disappointed. I forgot to mention, I posted … [Read more...]

Google Loves Splogs

January 12, 2007 by Evan

A "Splog" by definition of someone on the Interweb is a Blog set up to steal your content and put Google Adsense ads on their in hopes to get a few clicks. I completely 100% blame Google for the whole Splog movement. I can see the conversation of the Google brain trust now "What a great idea, lets pair our insanely easy blog software with our incredibly easy ad network, that … [Read more...]

ATTN GOOGLE: It's time to Start Putting Up or Shut Up

December 18, 2006 by Evan

Google makes me tired. Maybe its just me but it seems like they do an awful lot of rule making and not enough rule enforcing. Sure lots of little guys have been nixed from Adsense without a specific reason (ie, my wife's Food Blog), but it seems like if you generate enough traffic and clicks on ads, you are exempt from Google's persecution. Case in point, Google's most … [Read more...]

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