• Home
  • Contact Evan
  • About PPCLab
  • SEO Consulting

PPC Lab

The real deal on PPC, Search & Tech

Adwords Quality Score Update Shakes Things Up

June 11, 2007 by Evan

The web is a buzz with news of the Google Adwords Quality score update. So far none of my clients have been affected so I can't personally say what everyone is all torn up about but there is a 6 page (and growing) thread on WebmasterWorld regarding the change. People have been complaining of keyword prices jumping up to 20x their original cost and quality scores going from … [Read more...]

SES NY Coverage: Paid Search Tactics, In House PPC

April 10, 2007 by Evan

Here is some interesting coverage from the Advanced Paid Search Tactics panel. This is interesting not only because it has some good information but particularly because I know how stingy ppc account managers are with their true "tactics", not many of us like to give them out. While there is nothing ground breaking here, I will try to find more coverage on this panel. View … [Read more...]

SES NY Coverage: Ads and Quality Score

April 10, 2007 by Evan

Unfortunately, I am not at SES NYC this year but with all the great coverage done by the blogosphere, I'll probably read and absorb more than I would from being there. I digress, I will hopefully be able to grab all the relevant paid search coverage and post it here. If time permits, I'll try to add my thoughts as well. The first session on Ads and Quality Score was covered … [Read more...]

Google Adds Keyword Level Quality Score

February 14, 2007 by Evan

I posted about this a month ago and to prove to you I wasn't making stuff up again, here is the official announcement on the Adwords blog. This is nothing but a good thing as Google aims to give us a little more transparency in our accounts, making it easier for advertisers and account managers to effectively judge performance of our keywords without a mystery factor hanging … [Read more...]

Some Clarification on “Inceasing your clicks by 25%”

February 12, 2007 by Evan

Shoemoney posted this article about how he bolded keywords in his Adwords ads and increased his clicks by 25%. In theory he is exactly right, having bold words in your ads will definitely increase traffic but only to an extent. I also don't believe his > reason is exactly the reason why he saw an increase in traffic. Any Adwords rep will tell you they recommend using keyword … [Read more...]

Next Page »

Recent Posts

  • 7 Web Dominating Tools You Haven’t Heard of (Updated! w/ Bonus)
  • Major Google Organic Keyword change coming
  • It’s Been a Good Day in the Web World
  • Apple Store, A Victim of Apple’s Success
  • Link Building with Sponsorships

Recent Comments

  • Evan on Google Wave Invites For All
  • Anton on Google Wave Invites For All
  • Ian on Google Wave Invites For All
  • Bob on Google Wave Invites For All
  • Kim on Google Wave Invites For All

Been in the game for a while..

  • January 2017
  • October 2011
  • June 2010
  • January 2010
  • December 2009
  • November 2009
  • August 2009
  • July 2009
  • March 2009
  • February 2009
  • December 2008
  • April 2008
  • March 2008
  • February 2008
  • January 2008
  • August 2007
  • July 2007
  • June 2007
  • May 2007
  • April 2007
  • March 2007
  • February 2007
  • January 2007
  • December 2006
  • November 2006
  • October 2006
  • August 2006
  • July 2006

Categories

  • Ad Quality
  • ad writing
  • adcenter
  • adlab
  • Adsense
  • adwords
  • Adwords Editor
  • atlas
  • branding
  • budget
  • click fraud
  • content
  • findwhat
  • google
  • Google Adwords
  • mobile
  • MSN adCenter
  • news
  • paid
  • panama
  • ppc
  • ppclab
  • quality
  • search
  • social-media
  • splogs
  • thoughts
  • tools
  • twitter
  • video
  • yahoo
  • Yahoo Search Marketing

Copyright © 2019 · Magazine Pro Theme on Genesis Framework · WordPress · Log in