adwords, Adwords Editor

New Adwords Editor….Still Incomplete

 May 8, 2007

By  Dr. PPC

I fired up my Adwords Editor this weekend and was prompted to update to the new Adwords Editor Ver. 3.5. I quickly got excited b/c the AE is one of my favorite tools but this update didn’t include much to tickle my fancy. That’s not to say there aren’t some cool updates included (official release notes) but they are not features I will find particularly useful outside of the drag and drop functionality.

Version 3.5

New features:

* Image ads: View, add, and update your image ads on the new Image Ads tab.
* Drag and drop: Copy or move items by dragging them to their new locations.
* Region and city targeting: Choose additional location targeting options for your campaigns.

Other updates:

* New keyboard shortcuts are listed in the Data menu.
* The Delete Multiple tools and Add Draft Campaign are now accessible via the tab tool bars.

Also, miscellaneous fixes and improvements.

All of those are fine and dandy but I have my own Adwords Editor wishlist:

  • Import from CSV – The lack of ability to make mass changes within the AE interface forces this one to be the top of my wish list. Have you ever tried changing 10,000 URLs at once within AE? Its not fun. At one point I was able to use the add update multiple listings feature, but when you paste the same keywords in with URL or other changes, AE ignores them because they are considered duplicate keywords, even when you select the override option.
  • Position Preference settings – Pretty straight foward, I’d like to be able to set my position preference for keywords / ad groups within AE.
  • More Stats Options – Right now you have 3 options for viewing your stats, yesterday, 7 days or 30 days. Some more flexibility would be nice.
  • Better Layout – No doubt that the AE provides a ton of useful info but the layout is extremely cramped and rearranging column sizes is a PITA
  • Thats it for now. I’m sure I’ll put more in as I stumble across them. Do you have any suggestions for the AE team?

    Dr. PPC

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