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Archives for June 2007

Adwords Click Fraud Fighting Tool – IP Exclusion

June 16, 2007 by Evan

Google has just added a nifty tool to its Adwords tools portfolio, the ability to block IPs from seeing (and clicking) your ads. In your Adwords tools section you will see a link for 'IP Exclusion' which will allow you to put in IP addresses that you want to block from seeing your ads. You should see something like this: This is no doubt a response for the long time … [Read more...]

Google Increasing Adwords Reporting, Getting More Transparent?

June 16, 2007 by Evan

Barry of SERoundtable is reporting that Google is going to increase the data advertisers are able to see in relation to their ad performance on the content network. An Adwords Rep posted this on the SEW forums: Since our network is comprised of hundreds of thousands of sites and millions of pages, information reported in the Placement Performance report consists of vast … [Read more...]

Adwords Quality Score Update Shakes Things Up

June 11, 2007 by Evan

The web is a buzz with news of the Google Adwords Quality score update. So far none of my clients have been affected so I can't personally say what everyone is all torn up about but there is a 6 page (and growing) thread on WebmasterWorld regarding the change. People have been complaining of keyword prices jumping up to 20x their original cost and quality scores going from … [Read more...]

Google Makes a Bold Statement

June 11, 2007 by Evan

Search Engine Land is reporting that Google is bolding expanded match keywords in recent searches. This should really come to no surprise to my three loyal readers as we here at PPC Lab (ie Me) ran into Google's expanded match testing well over a year ago so it was only a matter of time before these words had bold added to them. What does this mean for you and me? Well, In … [Read more...]

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