We want to update you on two changes coming your way: 1. Short descriptions will be required when you create or modify an ad, beginning in May 2007. Long descriptions will be optional. Currently, you have two options for your ad descriptions: long (up to 190 characters) and short (70 characters or fewer). 2. Yahoo! [...]
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Yahoo Search Marketing Ads Changing
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Say it ain't so! Yahoo introduces Ad Quality into ad rankings
I already despise the Google Quality Score for its lack of transparency as I believe its a way for Google to hike up bid prices. Well, apparently Yahoo thought it was a good idea because starting Feb. 5th paid search ads will be ranked using an “Ad Quality” ranking. According to the email Yahoo sent: [...]
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Yahoo Search Marketing's Panama Interface
I have been putting off diving into the new Yahoo Search Marketing (YSM) for a while now, mainly because my clients rank well in Yahoo. But mostly because I fear change. I have been working with the YSM console for over 3 years now and have become pretty familiar with the clunky interface and like [...]
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More GoodByes: Yahoo Removes Prices from Estimator Tool
One of the best features in all of Yahoo Search Marketing was the keyword selector tool. It allowed us to get variations of words and phrases and would also provide us with data on these words. We were able to see monthly search volume, estimated CPC and the best part, the top bid for the [...]
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Yahoo Reveals Its New Ad Platform, Panama, at SES
Reports around the web are that Yahoo Search Marketing has unveiled its new platform codenamed Panama at the SES conference in San Jose. Yahoo hasn’t done any major upgrades since the acquisition of GoTo.com and has been using basically the same auction style bidding strategy since its inception. The higher you bid the higher your [...]
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