Just so Adam doesn’t get in a tizzy when trying to log into his Yahoo Account this weekend, here is the email Yahoo sent out about their systems wide upgrade. Dear Yahoo! Search Marketing Advertiser, You will be unable to access your Yahoo! Search Marketing account for approximately six hours this coming weekend while we [...]
Yahoo Search Marketing
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Yahoo's Panama Going Down this Weekend
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Say it ain't so! Yahoo introduces Ad Quality into ad rankings
I already despise the Google Quality Score for its lack of transparency as I believe its a way for Google to hike up bid prices. Well, apparently Yahoo thought it was a good idea because starting Feb. 5th paid search ads will be ranked using an “Ad Quality” ranking. According to the email Yahoo sent: [...]
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Interview with Yahoo Search Marketing's John Slade of the Panama Team
TopRankBlog has a good interview with the Senior Director of Yahoo Search Marketing, regarding the changes involved in the new platform dubbed Panama. He covers topics such as the differences between Panama and Adwords, new campaign features, and the revamped signup process. here is a little excerpt: TRB: What can you do now to run [...]
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Yahoo Opens up Panama
People new to Yahoo Search Marketing have the ability to check out Yahoo’s knew search marketing platform, codenamed Panama. Rueters is reporting that newcomers to YSM will be in the new Panama system as Yahoo is inviting customers to Panama in stages before its official launch in the first quarter of 2007. Personally, I’m not [...]
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Yahoo Reveals Its New Ad Platform, Panama, at SES
Reports around the web are that Yahoo Search Marketing has unveiled its new platform codenamed Panama at the SES conference in San Jose. Yahoo hasn’t done any major upgrades since the acquisition of GoTo.com and has been using basically the same auction style bidding strategy since its inception. The higher you bid the higher your [...]
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What Is Yahoo Conversion Counter
The PPC world is full of tools and applications that some people may not know how to take advantage of because they either don’t understand them or don’t really know what they do. The Yahoo Conversion Counter is one of those tools. I am a big proponent of keyword level tracking in order to help [...]
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