PPC Lab » video http://www.ppclab.com The real deal on paid search and PPC advertising Wed, 16 Jun 2010 17:30:36 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 New Google Video Ads in SERPs http://www.ppclab.com/2008/03/new-google-video-ads-in-serps/ http://www.ppclab.com/2008/03/new-google-video-ads-in-serps/#comments Thu, 27 Mar 2008 15:58:17 +0000 Evan http://www.ppclab.com/2008/03/new-google-video-ads-in-serps/

Barry at SERoundtable noticed video’s embedded in the SERPs in the ads section. This is something that is pretty important because a video is a great way to illicit a emotional response from a potential customer. The connection a user gets from the text ad alone pales in comparison to what a video can provide so I’m really excited to be able to try this with some of my accounts. Imagine opening up a newspaper and being able to see that ad for the golf sale in motion (Copyright!), it would be more likely to get you off your but and into the store. Read more on the story at SER

PS – if anyone can figure out that newspaper video technology, i’ll license my copyright :)

]]> http://www.ppclab.com/2008/03/new-google-video-ads-in-serps/feed/ 0 Paid Search 101 in Rap Form http://www.ppclab.com/2008/02/paid-search-101-in-rap-form/ http://www.ppclab.com/2008/02/paid-search-101-in-rap-form/#comments Mon, 11 Feb 2008 04:34:52 +0000 Evan http://www.ppclab.com/2008/02/paid-search-101-in-rap-form/

This maybe hard to believe (and watch) but someone actually created a Paid Search 101 Rap

SFW but watch at your own risk.

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