Ever since Google’s official acquisition of DoubleClick Perfomics, lots of people in the search community protested about conflicts of interest on Google’s part. They also are worried about their competition, DoubleClick Performics’ Search Marketing, not playing fair. It seems like Google decided to do the right thing. They’re keeping the affiliate marketing [...]
search
-
Google Sells Double Click’s Search Marketing Unit
-
Search Engine Watch: Hear MY Plea
I read this little piece on SEW today that was a complete blasting of Microsoft adCenter and in my opinion, completely unnecessary. Sure, MSN has had its ups and downs with the recently launched adCenter but don’t you expect that from nearly every early version of just about any product? I understand [...]
-
The Next Best thing to Being at SES NYC 2007
Just a quick note for those of you who couldn’t make it to SES NYC, you can download all of the presentations from the SES NYC site. Here’s the link to the presentations.
Its not quite the same as being there but there is some good information to pull out of there.
Enjoy -
SES NY Coverage: Paid Search Tactics, In House PPC
Here is some interesting coverage from the Advanced Paid Search Tactics panel. This is interesting not only because it has some good information but particularly because I know how stingy ppc account managers are with their true “tactics”, not many of us like to give them out. While there is nothing ground [...]
-
8 Not Always Obvious but Common Paid Search Mistakes
With the ever growing competition it is more important than ever to make sure your accounts are lean mean ROI machines. I’ve seen a lot of accounts that make very common mistakes that you just can’t get away with anymore.
Content Network management - I know I’ve beat the dead horse about my dislike for [...] -
Will Paid Search Live on the Mobile Internet? Google Phone?
While I was at the AlwaysOn Media conference I kept running across the question: “how will advertising live on mobile phones?”
-
Yahoo Search Marketing's Panama Interface
I have been putting off diving into the new Yahoo Search Marketing (YSM) for a while now, mainly because my clients rank well in Yahoo. But mostly because I fear change. I have been working with the YSM console for over 3 years now and have become pretty familiar with the clunky interface [...]
-
Should I Keep My PPC Search Advertising If I Already Rank #1 Organically?
This exact question was posted on SERoundtable and Google says the answer is an overwhelming yes. Several Google representatives all referenced a study that Google did last year that showed that sites who experienced high organic rankings and also participated in Adwords experienced 20% more overall traffic than doing one or the other. [...]
-
Paid Search Tools
With all the changes coming to the Search Engine systems and their tools, I’m starting a list of Tools that PPC people and other paid search managers find useful, since we can’t rely on the engines anymore.
Yesterday I talked about the Yahoo Keyword Selector changes and Paul commented that we can still see bid prices [...]
Search
Archives
