Been a while since i (@evankrob) blogged but Phil Mui (@philmui), Vp of Google Analytics just tweeted a MAJOR announcement regarding Google’s organic search. Phil announced that all google searches will be redirected to SSL for users who are logged in to their Google accounts. Link to tweet While this is good news on the [...]
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Major Google Organic Keyword change coming
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Link Building with Sponsorships
I wanted to expand on the excellent SEJ post about link building with charities. There is another method that can also help people in need and help you build links as well, Project Sponsorship. I know the debate on buying links will not end until they stop working but Matt Cutts even mentioned sponsorships as [...]
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The Browser Battle has gone Racial
I thought things would be different. Our first black President is supposed to help us move past racial barriers not build up walls around our http-requests. Apparently, the folks over at Black Bird Browser didn’t get the memo and have released a browser specifically for the African American community. No, I’m not joking. Blackbird is [...]
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Google Sells Double Click’s Search Marketing Unit
Ever since Google’s official acquisition of DoubleClick Perfomics, lots of people in the search community protested about conflicts of interest on Google’s part. They also are worried about their competition, DoubleClick Performics’ Search Marketing, not playing fair. It seems like Google decided to do the right thing. They’re keeping the affiliate marketing side of DoubleClick, [...]
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Search Engine Watch: Hear MY Plea
I read this little piece on SEW today that was a complete blasting of Microsoft adCenter and in my opinion, completely unnecessary. Sure, MSN has had its ups and downs with the recently launched adCenter but don’t you expect that from nearly every early version of just about any product? I understand that it is [...]
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The Next Best thing to Being at SES NYC 2007
Just a quick note for those of you who couldn’t make it to SES NYC, you can download all of the presentations from the SES NYC site. Here’s the link to the presentations. Its not quite the same as being there but there is some good information to pull out of there. Enjoy
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SES NY Coverage: Paid Search Tactics, In House PPC
Here is some interesting coverage from the Advanced Paid Search Tactics panel. This is interesting not only because it has some good information but particularly because I know how stingy ppc account managers are with their true “tactics”, not many of us like to give them out. While there is nothing ground breaking here, I [...]
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8 Not Always Obvious but Common Paid Search Mistakes
With the ever growing competition it is more important than ever to make sure your accounts are lean mean ROI machines. I’ve seen a lot of accounts that make very common mistakes that you just can’t get away with anymore. Content Network management – I know I’ve beat the dead horse about my dislike for [...]
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Will Paid Search Live on the Mobile Internet? Google Phone?
While I was at the AlwaysOn Media conference I kept running across the question: “how will advertising live on mobile phones?”
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Yahoo Search Marketing's Panama Interface
I have been putting off diving into the new Yahoo Search Marketing (YSM) for a while now, mainly because my clients rank well in Yahoo. But mostly because I fear change. I have been working with the YSM console for over 3 years now and have become pretty familiar with the clunky interface and like [...]
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