The web is a buzz with news of the Google Adwords Quality score update. So far none of my clients have been affected so I can’t personally say what everyone is all torn up about but there is a 6 page (and growing) thread on WebmasterWorld regarding the change. People have been complaining of keyword [...]
quality
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Adwords Quality Score Update Shakes Things Up
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Google's Quality Score Update Now Live
According to the Adwords Blog Today, we began rolling out improvements to the Quality Score algorithm, which will update the Quality Score for keywords in your account over the next 3 to 4 days. As I mentioned last week, the goal of this change is to improve the quality of ads that we serve to [...]
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Google Adds Keyword Level Quality Score
I posted about this a month ago and to prove to you I wasn’t making stuff up again, here is the official announcement on the Adwords blog. This is nothing but a good thing as Google aims to give us a little more transparency in our accounts, making it easier for advertisers and account managers [...]
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Say it ain't so! Yahoo introduces Ad Quality into ad rankings
I already despise the Google Quality Score for its lack of transparency as I believe its a way for Google to hike up bid prices. Well, apparently Yahoo thought it was a good idea because starting Feb. 5th paid search ads will be ranked using an “Ad Quality” ranking. According to the email Yahoo sent: [...]
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Google Testing Keyword Level Quality Score
Google‘s introduction of the “Quality Score” is a ever concerning issue for paid search managers mainly for the lack of transparency that it offers. While score 1 for Google as they are making an attempt to correct the issue by providing us an actual quality score on the KEYWORD LEVEL. The screenshot below indicates a [...]
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Adwords Updates Landing Page Quality Algorithm
This is something I was meaning to post last week, but I was busy slaying Tuna in the North Carolina Outer Banks, but alas I am back and hard at work here. Google announced last week that they will be updating how adwords evaluates landing pages. There are two points to take away from this [...]
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