Haha, ok that maybe a bit of an exaggeration to everyone other than myself but the folks over at PPCHero Blog emailed me and asked me to answer a few questions for an e-interview.
You can read my wisdom at PPCHero here
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Evan Roberts, a PPC Hero!
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8 Not Always Obvious but Common Paid Search Mistakes
With the ever growing competition it is more important than ever to make sure your accounts are lean mean ROI machines. I’ve seen a lot of accounts that make very common mistakes that you just can’t get away with anymore.
Content Network management - I know I’ve beat the dead horse about my dislike for [...] -
Branding Strategies for PPC
I have about 10 tabs open in my FireFox that I’ve been meaning to post about for ages so I am hopefully going to catch up on this in the next week or 2.
With that said, Scott Woodard, not recently wrote a good article on MarketingPilgrim going over some PPC branding strategies that everyone should [...] -
Should I Keep My PPC Search Advertising If I Already Rank #1 Organically?
This exact question was posted on SERoundtable and Google says the answer is an overwhelming yes. Several Google representatives all referenced a study that Google did last year that showed that sites who experienced high organic rankings and also participated in Adwords experienced 20% more overall traffic than doing one or the other. [...]
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Yahoo Reveals Its New Ad Platform, Panama, at SES
Reports around the web are that Yahoo Search Marketing has unveiled its new platform codenamed Panama at the SES conference in San Jose. Yahoo hasn’t done any major upgrades since the acquisition of GoTo.com and has been using basically the same auction style bidding strategy since its inception. The higher you bid [...]
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Google Testing Expanded Adwords Relevancy
We’ve seen it before. Google testing out features and their cover is blown by a blogger with a keen eye and too much time. No its not me, I am only the blogger in this case. A fellow PPC friend of mine, Clay, pointed out a top secret Google [...]
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Google Saving Bandwidth?
We all know that Google support likes to throw out random and often inconsistent answers to support questions. Well the most most recent one I was given is, “We do this to save bandwidth.” Now in today’s buzzword-happy corporate world, bandwidth can mean any number of different things. Resources, people power, server power, [...]
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Paid Search Audit Press Release Delayed
Paid Search Audit Launch Delayed Indefinitely
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