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	<title>PPC Lab &#187; mobile</title>
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	<description>The real deal on paid search and PPC advertising</description>
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		<title>Could I be right about the Google Phone?</title>
		<link>http://www.ppclab.com/2007/03/could-i-be-right-about-the-google-phone/</link>
		<comments>http://www.ppclab.com/2007/03/could-i-be-right-about-the-google-phone/#comments</comments>
		<pubDate>Tue, 06 Mar 2007 12:41:00 +0000</pubDate>
		<dc:creator>Evan</dc:creator>
				<category><![CDATA[google]]></category>
		<category><![CDATA[mobile]]></category>

		<guid isPermaLink="false">http://www.ppclab.com/?p=59</guid>
		<description><![CDATA[My previous premonition about the Google Phone looks to be coming true.. A venture capitalist has a post on his blog where he claims he&#8217;s an insider on the hotly anticipated Google Phone (codename Switch). Now there is no official word from Google on it or if the service will be ad supported like I [...]]]></description>
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<p><![CDATA[</p>
<p>My previous premonition about the <a href="http://www.ppclab.com/2007/2/will-paid-search-live-mobile.cfm">Google Phone</a> looks to be coming true.<img src="http://www.ppclab.com/images/ppclab/google-phone.jpg" alt="gphone" title="Google phone" align="right" valign="top" hspace="5" vspace="5" border="0" />.  A venture capitalist has a post on <a href="http://simeons.wordpress.com/2007/03/04/the-real-google-phone/">his blog</a> where he claims he&#8217;s an insider on the hotly anticipated Google Phone (codename Switch).  Now there is no official word from Google on it or if the service will be ad supported like I suspect but only time will tell. Move Coverage on <a href="http://www.techmeme.com/070305/p75#a070305p75">Techmeme</a></p>
<p>				]]&gt;</p>
<div id="crp_related"><h3>Related Posts:</h3><ul><li><a href="http://www.ppclab.com/2007/02/will-paid-search-live-on-the-mobile-internet-google-phone/" rel="bookmark" class="crp_title">Will Paid Search Live on the Mobile Internet? Google Phone?</a></li><li><a href="http://www.ppclab.com/2007/07/adcenter-livecom-msn-search-changing-layouts/" rel="bookmark" class="crp_title">adCenter / Live.com / MSN Search Changing Layouts?</a></li><li><a href="http://www.ppclab.com/2007/02/google-adds-keyword-level-quality-score/" rel="bookmark" class="crp_title">Google Adds Keyword Level Quality Score</a></li><li><a href="http://www.ppclab.com/2007/02/branding-strategies-for-ppc/" rel="bookmark" class="crp_title">Branding Strategies for PPC</a></li><li><a href="http://www.ppclab.com/2007/04/there-are-inconsistencies-in-google-adwords-minimum-bid-prices/" rel="bookmark" class="crp_title">There are Inconsistencies in Google Adwords Minimum Bid Prices</a></li></ul></div>]]></content:encoded>
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		<title>Will Paid Search Live on the Mobile Internet? Google Phone?</title>
		<link>http://www.ppclab.com/2007/02/will-paid-search-live-on-the-mobile-internet-google-phone/</link>
		<comments>http://www.ppclab.com/2007/02/will-paid-search-live-on-the-mobile-internet-google-phone/#comments</comments>
		<pubDate>Mon, 12 Feb 2007 20:53:00 +0000</pubDate>
		<dc:creator>Evan</dc:creator>
				<category><![CDATA[mobile]]></category>
		<category><![CDATA[paid]]></category>
		<category><![CDATA[search]]></category>

		<guid isPermaLink="false">http://www.ppclab.com/?p=48</guid>
		<description><![CDATA[While I was at the AlwaysOn Media conference I kept running across the question: &#8220;how will advertising live on mobile phones?&#8221;]]></description>
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<p><![CDATA[</p>
<p>While I was at the <a href="http://www.marketingshift.com/2007/1/ao-media-mobile-marketing-advertising.cfm">AlwaysOn Media</a> conference I kept running across the question: <b> &#8220;how will advertising live on mobile phones?&#8221;</b  This is an interesting question for many reasons but from my perspective, I am interested in seeing how paid search plays a roll in mobile Internet.</p>
<p>Now, I maybe naive but I have a hard time believing that ads will be welcome on cell phones and other mobile devices.  From a users perspective, data plans for cell phones are already extremely expensive and not very practical.  Most data plans require a monthly fee plus additional fees for the data downloaded and I don&#8217;t see many people wanting to pay additional fees to download ads. </p>
<p>Eventually, these fees will come down in price or be free all together.  The mobile Internet is the next frontier in Internet usage and where there are consumers, you bet their will be ads, so I have come up with the solution. An ad supported phone.  Thats where Google comes in.  They already offer a world of services that are ad supported which gives them another outlet for their advertisers.  It&#8217;s a long shot but it really isn&#8217;t too far away from their core competencies  .  I haven&#8217;t done the math on it but I&#8217;m pretty sure Google could buy up a mobile phone company, charge people a nominal price for voice service, offer free data plans and still make big money.</p>
<p>Yea, its a rough concept but I don&#8217;t think its that far off.  In fact I&#8217;m sure the Googlers are whipping up some evil plan right now.</p>
<p>				]]&gt;</p>
<div id="crp_related"><h3>Related Posts:</h3><ul><li><a href="http://www.ppclab.com/2007/03/could-i-be-right-about-the-google-phone/" rel="bookmark" class="crp_title">Could I be right about the Google Phone?</a></li><li><a href="http://www.ppclab.com/2007/07/google-wants-you-to-fail-your-adwords-exam/" rel="bookmark" class="crp_title">Google Wants You to Fail Your Adwords Exam</a></li><li><a href="http://www.ppclab.com/2007/03/google-to-offer-more-click-fraud-protection/" rel="bookmark" class="crp_title">Google to Offer more Click Fraud protection</a></li><li><a href="http://www.ppclab.com/2007/04/google-releases-clickbot-clickfraud-study/" rel="bookmark" class="crp_title">Google Releases Clickbot Clickfraud Study</a></li><li><a href="http://www.ppclab.com/2007/02/branding-strategies-for-ppc/" rel="bookmark" class="crp_title">Branding Strategies for PPC</a></li></ul></div>]]></content:encoded>
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