On Monday Andy Beal had a good piece about his talks with a Googler on the topic of click fraud and how they say the actual click fraud that an advertiser sees is %1 or lower. Now in theory this is great but is it really an accurate statement? I don’t think so and here [...]
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Is Click Fraud Really Less Than 2%?
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Google Checkout Doesn't Play Nicely
My wife and I were talking about the problems her company is experiencing with Google Checkout and it basically is the same problem for us PPC folk. She works for a small up and coming affiliate marketing company, similar to Commission Junction but with much better technology. All affiliate companies, including hers, are having problems [...]
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Google's Response to the Landing Page Update Uproar
Over on the Adwords blog Google has just posted a response to all the uproar over the most recent landing page quality update, most specifically this one. I’ll save you the effort of reading the actual post and summarize it up with one word, horse-poop. Can a page that has a high CTR or conversion [...]
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Google is Killing Adwords
I was reading this post by Andrew Goodman this morning regarding the history of price increases in Google Adwords and their correlation to quality score and the quality updates. This was brought about by all the recent conversations regarding the new adwords landing page quality update that just happened but it got me thinking about [...]
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Google Finally Pays Up
Reports are going around that people are finally receiving their checks from the click fraud settlement a few months back. There is a webmasterworld thread about it here but for the lazy folks, here is what people are saying ” Got my $6.45 wohhooo! headed to McDonalds for a Big Mac on google. “ ” [...]
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Google Analytics Increases Profile Number
By now you should know I love analytics and conversion tracking and if you run any kind of search marketing campaign you should too! There are tons of stats and analytics out there but none of the free ones match the details of complete search marketing of Google Analytics. GA used to allow only 5 [...]
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Google Adds Invalid Click Reports but What For?
Google annouced yesterday via Adwords Blog, that there is a “new tool” in your account that will show you in real time the number of ivalid clicks that affect your account. I use the term “tool” loosely even though industry experts around the web have dubbed it “Google’s Click Fraud tool.” While I don’t consider [...]
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New Google Results Page….Again
A friend of mine pointed out to me early this morning that Google’s results page is shifting again. We don’t know if this is a permenant change or if they are just testing them, but I’ve attached a screenshot of the new page which doesn’t look too terribly different other then the left hand column [...]
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Google Testing Expanded Adwords Relevancy
We’ve seen it before. Google testing out features and their cover is blown by a blogger with a keen eye and too much time. No its not me, I am only the blogger in this case. A fellow PPC friend of mine, Clay, pointed out a top secret Google test. Ok ok, its not top [...]
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Google Saving Bandwidth?
We all know that Google support likes to throw out random and often inconsistent answers to support questions. Well the most most recent one I was given is, “We do this to save bandwidth.” Now in today’s buzzword-happy corporate world, bandwidth can mean any number of different things. Resources, people power, server power, application power, [...]
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