My previous premonition about the Google Phone looks to be coming true.. A venture capitalist has a post on his blog where he claims he’s an insider on the hotly anticipated Google Phone (codename Switch). Now there is no official word from Google on it or if the service will be ad supported [...]
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Could I be right about the Google Phone?
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Google to Offer more Click Fraud protection
CNET.com is reporting that next month Google will allow advertisers to block specific IPs.
Beginning next month, Google plans to give advertisers the ability to prevent their pay-per-click ads from being shown to competitors suspected of repeatedly clicking on the ads to drive up their cost.
This will be a great tool for those who suspect their [...] -
Google Content to Show URLS
In a recent NY Time article, Google let the cat out of the bag that in the upcoming months they will now show the URLs where your ads appear if you are part of the content network.
Jensense has good thoughts on the topic from multiple perspectives but from an advertisers point of view I think [...]
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Google Adwords: Now Pause and Resume Keywords
This is an older feature that Google Adwords used to have but took away from us for some unknown reason but according to the Adwords blog, advertisers are now able to pause specific keywords rather than having to delete them and add them back.
As of today, all AdWords advertisers can pause and resume keywords (for [...] -
Google Adds Keyword Level Quality Score
I posted about this a month ago and to prove to you I wasn’t making stuff up again, here is the official announcement on the Adwords blog.
This is nothing but a good thing as Google aims to give us a little more transparency in our accounts, making it easier for advertisers and account managers to [...]
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Google invites advertisers to enjoy some more click fraud
Happy Valentines Day to the 3 PPClab readers. Google decided to give themselves a V-day present (a.k.a) boost in the revenues, by beta launching site-targeted CPC campaigns.
According to Google’s AdWords Team, there is a new BETA for advertisers wanting to test cost-per-click site-targeted campaigns.The new BETA will help advertisers with increased flexibility. If [...]
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Google Testing Keyword Level Quality Score
Google’s introduction of the “Quality Score” is a ever concerning issue for paid search managers mainly for the lack of transparency that it offers. While score 1 for Google as they are making an attempt to correct the issue by providing us an actual quality score on the KEYWORD LEVEL. The screenshot [...]
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Google Loves Splogs
A “Splog” by definition of someone on the Interweb is a Blog set up to steal your content and put Google Adsense ads on their in hopes to get a few clicks. I completely 100% blame Google for the whole Splog movement. I can see the conversation of the Google brain trust now [...]
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Is Click Fraud Really Less Than 2%?
On Monday Andy Beal had a good piece about his talks with a Googler on the topic of click fraud and how they say the actual click fraud that an advertiser sees is %1 or lower.
Now in theory this is great but is it really an accurate statement? I don’t think so and here [...]
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Google Checkout Doesn't Play Nicely
My wife and I were talking about the problems her company is experiencing with Google Checkout and it basically is the same problem for us PPC folk. She works for a small up and coming affiliate marketing company, similar to Commission Junction but with much better technology. All affiliate companies, including hers, are [...]
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