I received an email from a friend asking me how to export her Google Adwords account so she could begin importing it into Yahoo and MSN adCenter. I thought it may make a good topic because if one person had the question a lot of people probably have the same. Since Google removed the simplest [...]
Google Adwords
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How To Export Your Google Adwords Account
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Will Click Activity Change with the Adwords Layout Updates?
Barry posted a question regarding how the click activity will change on the paid search ads based on the changes Google made on the SERPs. I guess Barry didn’t see that I already posted the answer. Just kidding, I don’t expect the rustybrick to be one of my 4 readers but I’ll sum up my [...]
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There are Inconsistencies in Google Adwords Minimum Bid Prices
The title says it all and I’m sure I’m not the first to notice it but with all the quality score updates, algorithm and scoring changes within Adwords, it is quite possible that Google has lost control of accuracy. A little background on where this post began: I’ve been searching for new keywords to put [...]
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New Adwords Yellow Background Now Live
You may see something different in your Google search results today. There is no more blue background on the top results, Google has officially made the change to yellow according to the Adwords Blog. Over the past few years, the sponsored links above the search results have been displayed in a box with a blue [...]
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WARNING: Adwords Clickthrough Rates to Rise
Just keep a heads up on you budgets and CTRs over the next week or so. Google Adwords is rolling out the reported changes from changing the paid ads on the search results to a yellow background. They have been testing this for a while and more and more people are coming to me with [...]
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Google's Quality Score Update Now Live
According to the Adwords Blog Today, we began rolling out improvements to the Quality Score algorithm, which will update the Quality Score for keywords in your account over the next 3 to 4 days. As I mentioned last week, the goal of this change is to improve the quality of ads that we serve to [...]
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Google Adwords: Now Pause and Resume Keywords
This is an older feature that Google Adwords used to have but took away from us for some unknown reason but according to the Adwords blog, advertisers are now able to pause specific keywords rather than having to delete them and add them back. As of today, all AdWords advertisers can pause and resume keywords [...]
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Google invites advertisers to enjoy some more click fraud
Happy Valentines Day to the 3 PPClab readers. Google decided to give themselves a V-day present (a.k.a) boost in the revenues, by beta launching site-targeted CPC campaigns. According to Google’s AdWords Team, there is a new BETA for advertisers wanting to test cost-per-click site-targeted campaigns. The new BETA will help advertisers with increased flexibility. If [...]
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Google Testing Keyword Level Quality Score
Google‘s introduction of the “Quality Score” is a ever concerning issue for paid search managers mainly for the lack of transparency that it offers. While score 1 for Google as they are making an attempt to correct the issue by providing us an actual quality score on the KEYWORD LEVEL. The screenshot below indicates a [...]
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Say Goodbye to Your Bulk Sheet Link
While I’m sure the average Joe PPC guy wont notice, those of use who have been managing a lot of large accounts for a while will really feel the impact of losing the Bulk Sheet Link. Google’s bulk sheet download link, allowed you to download the entire campaign into an Excel spreadsheet, which then allowed [...]
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