Google put into effect its new Adwords policy where your display URL has to match the destination URL today. Make sure yours match!
“Important Change to URL Policy Enforcement
Starting in April, display URLs for new ads will be required to match their destination / landing page URLs, without exception. Please adjust your URLs accordingly when [...]
Google Adwords
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Check Your AdWords Accounts Today
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Beware Adwords Phishing Scam
Just a quick heads up that there are a lot of phishing attempts going around lately in order for someone to gain control of your adwords account. It usually comes in the form of an email asking you to “Update Your Billing Information.” The link in the spoofed email usually redirects you to some fake [...]
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WOW @ this WoW Adwords Ad
I wonder where they got this demographic info!?
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Google Just Re-evaluated Quality Scores
Some of you maybe seeing higher MIn CPCs lately well an Adwords Rep has confirmed Google did a re-evaluation of Keyword Quality Scores across the board. Google is always re-evaluating quality scores on a keyword by keyword basis, but every once in a while they change the algo and re-evaluate all keywords. The ones [...]
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Keep Adwords Ads from Showing in Gmail
I’ll be honest, I don’t use the content network that much or at all for a variety of reasons but I know there are the select few who it does work for. If you are one of those few and would like to keep your ads from showing up in people’s email, Barry [...]
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The Hidden Aftershock of Google's Top Placement Update
It’s no secret that Google updated it’s Adwords Placement algo yesterday and while many of its effects are being talked about in places like the WebMasterWorld Forums there are a couple of other changes that are not being picked up by the masses. Yet.
Since last year sometime Google has been on a mission to stomp [...]
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Google Wants You to Fail Your Adwords Exam
I just finished taking my Adwords Professional exam in order to re-up my “Adwords Professional Certification” and I have determined that Google wants you to fail! I have some beef with this thing and here is why.
First off, I had to pay $50 AGAIN to re-certify myself. I’ve already had to do this [...]
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Google Makes a Bold Statement
Search Engine Land is reporting that Google is bolding expanded match keywords in recent searches.
This should really come to no surprise to my three loyal readers as we here at PPC Lab (ie Me) ran into Google’s expanded match testing well over a year ago so it was only a matter of time before these [...]
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What is Google Adwords' Preferred Cost Bidding
It seems like every other day Google is introducing a new feature into their Adwords accounts with the most recent feature being preferred cost bidding. This means that advertisers can choose to let Adwords control their Max CPC in order to keep their CPC constant. It sounds pretty confusing but think of it [...]
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Hacked Through Google Adwords and IE7
Exploit Prevention Labs has uncovered a nasty nasty little scheme to steal your bank information via Google Adwords and IE7.
Essentially what is happening is the hacker (proper term in this case is phisher) is bidding on terms such as “BetterBusinessBureau” or “Modern cars airbags required” and presenting what appears to be the BBB.or or Cars.com. [...]
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