<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>PPC Lab &#187; atlas</title>
	<atom:link href="http://www.ppclab.com/category/atlas/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.ppclab.com</link>
	<description>The real deal on paid search and PPC advertising</description>
	<lastBuildDate>Wed, 16 Jun 2010 17:30:36 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.0.1</generator>
		<item>
		<title>Atlas Acquires Accipiter</title>
		<link>http://www.ppclab.com/2006/12/atlas-acquires-accipiter/</link>
		<comments>http://www.ppclab.com/2006/12/atlas-acquires-accipiter/#comments</comments>
		<pubDate>Tue, 12 Dec 2006 19:52:00 +0000</pubDate>
		<dc:creator>Evan</dc:creator>
				<category><![CDATA[atlas]]></category>

		<guid isPermaLink="false">http://www.ppclab.com/?p=28</guid>
		<description><![CDATA[Not really too much for the general PPC audience here, but some of my former co-workers may shiver just hearing the name Atlas. They acquired Accipiter, which puts them one step closer to be real competition for Real Media and DoubleClick. I&#8217;m just glad I don&#8217;t have to deal with Atlas One Point anymore. Related [...]]]></description>
			<content:encoded><![CDATA[<div class="tweetmeme_button" style="float: right; margin-left: 10px;">
			<a href="http://api.tweetmeme.com/share?url=http%3A%2F%2Fwww.ppclab.com%2F2006%2F12%2Fatlas-acquires-accipiter%2F"><br />
				<img src="http://api.tweetmeme.com/imagebutton.gif?url=http%3A%2F%2Fwww.ppclab.com%2F2006%2F12%2Fatlas-acquires-accipiter%2F&amp;source=EvanKRob&amp;style=normal&amp;service=bit.ly&amp;service_api=R_ba60914f40de8f38f2dc0b8c3f92f3c1" height="61" width="50" /><br />
			</a>
		</div>
<p>Not really too much for the general PPC audience here, but some of my former co-workers may shiver just hearing the name Atlas.  They <a href="http://www.marketingvox.com/archives/2006/12/12/atlas-acquires-accipiter-for-30mm/?rss1">acquired Accipiter</a>, which puts them one step closer to be real competition for Real Media and DoubleClick.  I&#8217;m just glad I don&#8217;t have to deal with Atlas One Point anymore.</p>
<div id="crp_related"><h3>Related Posts:</h3><ul><li><a href="http://www.ppclab.com/2008/04/google-sells-double-clicks-search-marketing-unit/" rel="bookmark" class="crp_title">Google Sells Double Click&#8217;s Search Marketing Unit</a></li><li><a href="http://www.ppclab.com/2007/03/8-not-always-obvious-but-common-paid-search-mistakes/" rel="bookmark" class="crp_title">8 Not Always Obvious but Common Paid Search Mistakes</a></li><li><a href="http://www.ppclab.com/2007/04/ses-ny-coverage-paid-search-tactics-in-house-ppc/" rel="bookmark" class="crp_title">SES NY Coverage: Paid Search Tactics, In House PPC</a></li><li><a href="http://www.ppclab.com/2007/04/ses-ny-coverage-ads-and-quality-score/" rel="bookmark" class="crp_title">SES NY Coverage: Ads and Quality Score</a></li><li><a href="http://www.ppclab.com/2006/12/paid-search-tools/" rel="bookmark" class="crp_title">Paid Search Tools</a></li></ul></div>]]></content:encoded>
			<wfw:commentRss>http://www.ppclab.com/2006/12/atlas-acquires-accipiter/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>
