This is an older feature that Google Adwords used to have but took away from us for some unknown reason but according to the Adwords blog, advertisers are now able to pause specific keywords rather than having to delete them and add them back.
As of today, all AdWords advertisers can pause and resume keywords (for [...]
adwords
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Google Adwords: Now Pause and Resume Keywords
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Some Clarification on "Inceasing your clicks by 25%"
Shoemoney posted this article about how he bolded keywords in his Adwords ads and increased his clicks by 25%.
In theory he is exactly right, having bold words in your ads will definitely increase traffic but only to an extent. I also don’t believe his > reason is exactly the reason why he saw an [...] -
Is Click Fraud Really Less Than 2%?
On Monday Andy Beal had a good piece about his talks with a Googler on the topic of click fraud and how they say the actual click fraud that an advertiser sees is %1 or lower.
Now in theory this is great but is it really an accurate statement? I don’t think so and here [...]
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Adwords Editor Update Ver. 2.5
If you use the Adwords Editor as much as I do, you’ll be happy to know they have released an upgrade to version 2.5. Open up your AE and the update should be triggered automatically.
According to the AE blog:
Version 2.5
New features:
* Tools for bulk deletion: From the Data Menu, choose [...] -
Google is Killing Adwords
I was reading this post by Andrew Goodman this morning regarding the history of price increases in Google Adwords and their correlation to quality score and the quality updates. This was brought about by all the recent conversations regarding the new adwords landing page quality update that just happened but it got me [...]
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Adwords Updates Landing Page Quality Algorithm
This is something I was meaning to post last week, but I was busy slaying Tuna in the North Carolina Outer Banks, but alas I am back and hard at work here.
Google announced last week that they will be updating how adwords evaluates landing pages. There are two points to take away from this [...] -
Google Testing Expanded Adwords Relevancy
We’ve seen it before. Google testing out features and their cover is blown by a blogger with a keen eye and too much time. No its not me, I am only the blogger in this case. A fellow PPC friend of mine, Clay, pointed out a top secret Google [...]
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Google Saving Bandwidth?
We all know that Google support likes to throw out random and often inconsistent answers to support questions. Well the most most recent one I was given is, “We do this to save bandwidth.” Now in today’s buzzword-happy corporate world, bandwidth can mean any number of different things. Resources, people power, server power, [...]
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Adwords Editor Updated
Just when I thought the Googler’s had forgotten about my favorite Google tool, the Adwords Editor, I recieved a pleasant surprise this morning when I opened up my little program. The Googler’s have put out an update for Adwords Editor.
Version 1.1
New feature:
* Mark a campaign as a draft until [...]
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