I received an email from a friend asking me how to export her Google Adwords account so she could begin importing it into Yahoo and MSN adCenter. I thought it may make a good topic because if one person had the question a lot of people probably have the same. Since Google removed the simplest [...]
adwords
-
How To Export Your Google Adwords Account
-
WARNING: Adwords Clickthrough Rates to Rise
Just keep a heads up on you budgets and CTRs over the next week or so. Google Adwords is rolling out the reported changes from changing the paid ads on the search results to a yellow background. They have been testing this for a while and more and more people are coming to me with [...]
-
Google to Offer more Click Fraud protection
CNET.com is reporting that next month Google will allow advertisers to block specific IPs. Beginning next month, Google plans to give advertisers the ability to prevent their pay-per-click ads from being shown to competitors suspected of repeatedly clicking on the ads to drive up their cost. This will be a great tool for those who [...]
-
Google Content to Show URLS
In a recent NY Time article, Google let the cat out of the bag that in the upcoming months they will now show the URLs where your ads appear if you are part of the content network. Jensense has good thoughts on the topic from multiple perspectives but from an advertisers point of view I [...]
-
Google Adwords: Now Pause and Resume Keywords
This is an older feature that Google Adwords used to have but took away from us for some unknown reason but according to the Adwords blog, advertisers are now able to pause specific keywords rather than having to delete them and add them back. As of today, all AdWords advertisers can pause and resume keywords [...]
-
Some Clarification on "Inceasing your clicks by 25%"
Shoemoney posted this article about how he bolded keywords in his Adwords ads and increased his clicks by 25%. In theory he is exactly right, having bold words in your ads will definitely increase traffic but only to an extent. I also don’t believe his > reason is exactly the reason why he saw an [...]
-
Is Click Fraud Really Less Than 2%?
On Monday Andy Beal had a good piece about his talks with a Googler on the topic of click fraud and how they say the actual click fraud that an advertiser sees is %1 or lower. Now in theory this is great but is it really an accurate statement? I don’t think so and here [...]
-
Adwords Editor Update Ver. 2.5
If you use the Adwords Editor as much as I do, you’ll be happy to know they have released an upgrade to version 2.5. Open up your AE and the update should be triggered automatically. According to the AE blog: Version 2.5 New features: * Tools for bulk deletion: From the Data Menu, choose Delete [...]
-
Google is Killing Adwords
I was reading this post by Andrew Goodman this morning regarding the history of price increases in Google Adwords and their correlation to quality score and the quality updates. This was brought about by all the recent conversations regarding the new adwords landing page quality update that just happened but it got me thinking about [...]
-
Adwords Updates Landing Page Quality Algorithm
This is something I was meaning to post last week, but I was busy slaying Tuna in the North Carolina Outer Banks, but alas I am back and hard at work here. Google announced last week that they will be updating how adwords evaluates landing pages. There are two points to take away from this [...]
Search
Archives
- June 2010
- January 2010
- December 2009
- November 2009
- August 2009
- July 2009
- March 2009
- February 2009
- December 2008
- April 2008
- March 2008
- February 2008
- January 2008
- August 2007
- July 2007
- June 2007
- May 2007
- April 2007
- March 2007
- February 2007
- January 2007
- December 2006
- November 2006
- October 2006
- August 2006
- July 2006
