The web is a buzz with news of the Google Adwords Quality score update. So far none of my clients have been affected so I can’t personally say what everyone is all torn up about but there is a 6 page (and growing) thread on WebmasterWorld regarding the change. People have been complaining [...]
Ad Quality
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Adwords Quality Score Update Shakes Things Up
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SES NY Coverage: Paid Search Tactics, In House PPC
Here is some interesting coverage from the Advanced Paid Search Tactics panel. This is interesting not only because it has some good information but particularly because I know how stingy ppc account managers are with their true “tactics”, not many of us like to give them out. While there is nothing ground [...]
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SES NY Coverage: Ads and Quality Score
Unfortunately, I am not at SES NYC this year but with all the great coverage done by the blogosphere, I’ll probably read and absorb more than I would from being there. I digress, I will hopefully be able to grab all the relevant paid search coverage and post it here. If time permits, I’ll [...]
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Google Adds Keyword Level Quality Score
I posted about this a month ago and to prove to you I wasn’t making stuff up again, here is the official announcement on the Adwords blog.
This is nothing but a good thing as Google aims to give us a little more transparency in our accounts, making it easier for advertisers and account managers to [...]
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Some Clarification on "Inceasing your clicks by 25%"
Shoemoney posted this article about how he bolded keywords in his Adwords ads and increased his clicks by 25%.
In theory he is exactly right, having bold words in your ads will definitely increase traffic but only to an extent. I also don’t believe his > reason is exactly the reason why he saw an [...] -
Say it ain't so! Yahoo introduces Ad Quality into ad rankings
I already despise the Google Quality Score for its lack of transparency as I believe its a way for Google to hike up bid prices. Well, apparently Yahoo thought it was a good idea because starting Feb. 5th paid search ads will be ranked using an “Ad Quality” ranking.
According to the email Yahoo [...]
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