Author Profile for Evan

Publications by Evan

• Check Your MSN adCenter Account on Aug 29th

  Posted by Evan

  Just a quick reminder for those of you using MSN adCenter that on Aug 29th they will be turning on their content network and that means opting you in it. While I’m a bigger fan of MSN content network vs Google’s, I’m still not a fan of using content network, at least not for my [...]

  • MSN adCenter
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• Google Wants You to Fail Your Adwords Exam

  Posted by Evan

  I just finished taking my Adwords Professional exam in order to re-up my “Adwords Professional Certification” and I have determined that Google wants you to fail! I have some beef with this thing and here is why. First off, I had to pay $50 AGAIN to re-certify myself. I’ve already had to do this once, [...]

  • adwords google Google Adwords
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• Evan Roberts, a PPC Hero!

  Posted by Evan

  Haha, ok that maybe a bit of an exaggeration to everyone other than myself but the folks over at PPCHero Blog emailed me and asked me to answer a few questions for an e-interview. You can read my wisdom at PPCHero here

  • ppc
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• Google Doesn't like adCenter

  Posted by Evan

  found via SharpLogic

  • adcenter google
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• adCenter / Live.com / MSN Search Changing Layouts?

  Posted by Evan

  Check out the new Live.com results. You’ll immediately notice your eyes don’t hurt anymore because there is no more bright blue background. Old Layout New Layout

  • MSN adCenter
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• Adwords Click Fraud Fighting Tool – IP Exclusion

  Posted by Evan

  Google has just added a nifty tool to its Adwords tools portfolio, the ability to block IPs from seeing (and clicking) your ads. In your Adwords tools section you will see a link for ‘IP Exclusion’ which will allow you to put in IP addresses that you want to block from seeing your ads. You [...]

  • adwords click fraud
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• Google Increasing Adwords Reporting, Getting More Transparent?

  Posted by Evan

  Barry of SERoundtable is reporting that Google is going to increase the data advertisers are able to see in relation to their ad performance on the content network. An Adwords Rep posted this on the SEW forums: Since our network is comprised of hundreds of thousands of sites and millions of pages, information reported in [...]

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• Adwords Quality Score Update Shakes Things Up

  Posted by Evan

  The web is a buzz with news of the Google Adwords Quality score update. So far none of my clients have been affected so I can’t personally say what everyone is all torn up about but there is a 6 page (and growing) thread on WebmasterWorld regarding the change. People have been complaining of keyword [...]

  • Ad Quality adwords quality
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• Google Makes a Bold Statement

  Posted by Evan

  Search Engine Land is reporting that Google is bolding expanded match keywords in recent searches. This should really come to no surprise to my three loyal readers as we here at PPC Lab (ie Me) ran into Google’s expanded match testing well over a year ago so it was only a matter of time before [...]

  • Google Adwords
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• Google Reads PPClab, and You Should Too.

  Posted by Evan

  Maybe they should put me in charge of Google, well at least their Content Network department. Last year I went on a little rant regarding the poor quality of Google’s Content network and the fact that Google loves splogs and a year later Google announces plans to clean up their Content Network by starting to [...]

  • Adsense google ppclab
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