Barry posted a question regarding how the click activity will change on the paid search ads based on the changes Google made on the SERPs. I guess Barry didn’t see that I already posted the answer. Just kidding, I don’t expect the rustybrick to be one of my 4 readers but I’ll sum [...]
Author Profile for Evan
Publications by Evan
-
Will Click Activity Change with the Adwords Layout Updates?
-
Google Releases Clickbot Clickfraud Study
According to Google
Clickbot.A is the name of a botnet that Google’s Click Quality and Security Teams investigated last year. Using our findings, we published “The Anatomy of Clickbot.A” - a detailed case study on botnet-based click fraud for the benefit of the technical research community.
Clickbot.A is an example of a botnet operator attempting a click [...] -
SES NY Coverage: Paid Search Tactics, In House PPC
Here is some interesting coverage from the Advanced Paid Search Tactics panel. This is interesting not only because it has some good information but particularly because I know how stingy ppc account managers are with their true “tactics”, not many of us like to give them out. While there is nothing ground [...]
-
SES NY Coverage: Ads and Quality Score
Unfortunately, I am not at SES NYC this year but with all the great coverage done by the blogosphere, I’ll probably read and absorb more than I would from being there. I digress, I will hopefully be able to grab all the relevant paid search coverage and post it here. If time permits, I’ll [...]
-
There are Inconsistencies in Google Adwords Minimum Bid Prices
The title says it all and I’m sure I’m not the first to notice it but with all the quality score updates, algorithm and scoring changes within Adwords, it is quite possible that Google has lost control of accuracy.
A little background on where this post began: I’ve been searching for new keywords [...] -
Yahoo Search Marketing Ads Changing
We want to update you on two changes coming your way:
1. Short descriptions will be required when you create or modify an ad, beginning in May 2007.
Long descriptions will be optional. Currently, you have two options for your ad descriptions: long (up to 190 characters) and short (70 characters or fewer).
2. Yahoo! Search results will only show [...] -
New Adwords Yellow Background Now Live
You may see something different in your Google search results today. There is no more blue background on the top results, Google has officially made the change to yellow according to the Adwords Blog.
Over the past few years, the sponsored links above the search results have been displayed in [...] -
WARNING: Adwords Clickthrough Rates to Rise
Just keep a heads up on you budgets and CTRs over the next week or so. Google Adwords is rolling out the reported changes from changing the paid ads on the search results to a yellow background. They have been testing this for a while and more and more people are coming to [...]
-
Content Network, Sm-ontent Network!
Some people have claimed that my complete loathing for the content networks is unjustified, well here is my justification or at least some of it.
Yahoo’s most recent study claims that 3 out of 4 Blogger URLS are spam blogs!
Anyone brave enough to type “cheap tickets” in a search engine can find a plethora of [...] -
Should You bid on Branded Terms?
The question of whether or not an advertiser should bid on branded terms is a debate that has been going on for a while. The argument against it is the fact that Google is doing such a good job ranking branded terms that its not needed to bid on them.
Well, Johnathan Mendezs has a [...]
Search
Archives
