The web is a buzz with news of the Google Adwords Quality score update. So far none of my clients have been affected so I can’t personally say what everyone is all torn up about but there is a 6 page (and growing) thread on WebmasterWorld regarding the change. People have been complaining [...]
Author Profile for Evan
Publications by Evan
-
Adwords Quality Score Update Shakes Things Up
-
Google Makes a Bold Statement
Search Engine Land is reporting that Google is bolding expanded match keywords in recent searches.
This should really come to no surprise to my three loyal readers as we here at PPC Lab (ie Me) ran into Google’s expanded match testing well over a year ago so it was only a matter of time before these [...]
-
Google Reads PPClab, and You Should Too.
Maybe they should put me in charge of Google, well at least their Content Network department. Last year I went on a little rant regarding the poor quality of Google’s Content network and the fact that Google loves splogs and a year later Google announces plans to clean up their Content Network by starting [...]
-
Search Engine Watch: Hear MY Plea
I read this little piece on SEW today that was a complete blasting of Microsoft adCenter and in my opinion, completely unnecessary. Sure, MSN has had its ups and downs with the recently launched adCenter but don’t you expect that from nearly every early version of just about any product? I understand [...]
-
New Adwords Editor….Still Incomplete
I fired up my Adwords Editor this weekend and was prompted to update to the new Adwords Editor Ver. 3.5. I quickly got excited b/c the AE is one of my favorite tools but this update didn’t include much to tickle my fancy. That’s not to say there aren’t some cool updates included [...]
-
What is Google Adwords' Preferred Cost Bidding
It seems like every other day Google is introducing a new feature into their Adwords accounts with the most recent feature being preferred cost bidding. This means that advertisers can choose to let Adwords control their Max CPC in order to keep their CPC constant. It sounds pretty confusing but think of it [...]
-
Hacked Through Google Adwords and IE7
Exploit Prevention Labs has uncovered a nasty nasty little scheme to steal your bank information via Google Adwords and IE7.
Essentially what is happening is the hacker (proper term in this case is phisher) is bidding on terms such as “BetterBusinessBureau” or “Modern cars airbags required” and presenting what appears to be the BBB.or or Cars.com. [...] -
The Next Best thing to Being at SES NYC 2007
Just a quick note for those of you who couldn’t make it to SES NYC, you can download all of the presentations from the SES NYC site. Here’s the link to the presentations.
Its not quite the same as being there but there is some good information to pull out of there.
Enjoy -
How To Export Your Google Adwords Account
I received an email from a friend asking me how to export her Google Adwords account so she could begin importing it into Yahoo and MSN adCenter. I thought it may make a good topic because if one person had the question a lot of people probably have the same.
Since Google removed the simplest [...] -
Will Click Activity Change with the Adwords Layout Updates?
Barry posted a question regarding how the click activity will change on the paid search ads based on the changes Google made on the SERPs. I guess Barry didn’t see that I already posted the answer. Just kidding, I don’t expect the rustybrick to be one of my 4 readers but I’ll sum [...]
Search
Archives
