Author Profile for Evan

Publications by Evan

• Paid Search 101 in Rap Form

  Posted by Evan on February 10, 2008

  This maybe hard to believe (and watch) but someone actually created a Paid Search 101 Rap
  SFW but watch at your own risk.

  • video
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• Google Just Re-evaluated Quality Scores

  Posted by Evan on January 22, 2008

  Some of you maybe seeing higher MIn CPCs lately well an Adwords Rep has confirmed Google did a re-evaluation of Keyword Quality Scores across the board. Google is always re-evaluating quality scores on a keyword by keyword basis, but every once in a while they change the algo and re-evaluate all keywords. The ones [...]

  • Google Adwords
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• The Hidden Aftershock of Google's Top Placement Update

  Posted by Evan on August 23, 2007

  It’s no secret that Google updated it’s Adwords Placement algo yesterday and while many of its effects are being talked about in places like the WebMasterWorld Forums there are a couple of other changes that are not being picked up by the masses. Yet.

  Since last year sometime Google has been on a mission to stomp [...]

  • Google Adwords
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• Check Your MSN adCenter Account on Aug 29th

  Posted by Evan on August 22, 2007

  Just a quick reminder for those of you using MSN adCenter that on Aug 29th they will be turning on their content network and that means opting you in it. While I’m a bigger fan of MSN content network vs Google’s, I’m still not a fan of using content network, at least not for [...]

  • MSN adCenter
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• Google Wants You to Fail Your Adwords Exam

  Posted by Evan on July 31, 2007

  I just finished taking my Adwords Professional exam in order to re-up my “Adwords Professional Certification” and I have determined that Google wants you to fail! I have some beef with this thing and here is why.

  First off, I had to pay $50 AGAIN to re-certify myself. I’ve already had to do this [...]

  • Google Adwords adwords google
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• Evan Roberts, a PPC Hero!

  Posted by Evan on July 17, 2007

  Haha, ok that maybe a bit of an exaggeration to everyone other than myself but the folks over at PPCHero Blog emailed me and asked me to answer a few questions for an e-interview.
  You can read my wisdom at PPCHero here

  • ppc
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• Google Doesn't like adCenter

  Posted by Evan on July 17, 2007

  found via SharpLogic

  • adcenter google
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• adCenter / Live.com / MSN Search Changing Layouts?

  Posted by Evan on July 3, 2007

  Check out the new Live.com results. You’ll immediately notice your eyes don’t hurt anymore because there is no more bright blue background.
  Old Layout

  New Layout

  • MSN adCenter
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• Adwords Click Fraud Fighting Tool - IP Exclusion

  Posted by Evan on June 16, 2007

  Google has just added a nifty tool to its Adwords tools portfolio, the ability to block IPs from seeing (and clicking) your ads. In your Adwords tools section you will see a link for ‘IP Exclusion’ which will allow you to put in IP addresses that you want to block from seeing your ads. [...]

  • adwords click fraud
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• Google Increasing Adwords Reporting, Getting More Transparent?

  Posted by Evan on June 16, 2007

  Barry of SERoundtable is reporting that Google is going to increase the data advertisers are able to see in relation to their ad performance on the content network.
  An Adwords Rep posted this on the SEW forums:
  Since our network is comprised of hundreds of thousands of sites and millions of pages, information reported [...]

  • adwords google
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