Author Profile for Evan

Publications by Evan

• 7 Deadly Sins of Landing Page Design

  Posted by Evan

  With the holiday seasons coming up I hope everyone has their campaigns in order but one of the most overlooked portion of a lot of campaigns I see is the landing page.  Tim Ash presented a Google Website Optimizer Webinar (which they’ve now posted on their YouTube Channel here) which talked about the ‘Seven Deadly [...]

  • ppc
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• It was bound to happen, ‘Hit me on Twitter’, a Twitter Rap Song

  Posted by Evan

  Mistah F.A.B., a rapper from the west coast has went and put out a song specifically about Twitter and it’s actually pretty entertaining. source Raindrophustla

  • twitter
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• Adwords now supports FireFox 3.5

  Posted by Evan

  according to SERoundtable you can view the story here Thanks Google

  • adwords
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• Adwords New Interface Doesn’t Support Firefox 3.5

  Posted by Evan

  This is pretty unheard of.  My daily routine of firing up Firefox and checking email then Adwords was cut short this morning when I got the following error message that Adwords doesn’t support FireFox 3.5 What? Seriously? Hey Adwords, at least give me the link to switch to the old interface which would be much [...]

  • adwords
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• Sign up for the new Adwords interface

  Posted by Evan

  Google is slowly rolling out the recently announced new UI for Google Adwords. Get yours by signing up here PS- I’m back from South America and will hopefully be posting a little bit more here.

  • adwords
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• Google Adwords Launches New Beta Interface.

  Posted by Evan

  If you log into your adwords account today you may receive a pop-up alerting you that a new ‘Beta Interface’ is available. If you don’t have the notification look to the upper right hand corner for a ‘Beta Interface’ link and it may be there for you.. You can see the interface in the screen [...]

  • adwords
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• The Browser Battle has gone Racial

  Posted by Evan

  I thought things would be different.  Our first black President is supposed to help us move past racial barriers not build up walls around our http-requests.  Apparently, the folks over at Black Bird Browser didn’t get the memo and have released a browser specifically for the African American community.  No, I’m not joking. Blackbird is [...]

  • search
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• Check Your AdWords Accounts Today

  Posted by Evan

  Google put into effect its new Adwords policy where your display URL has to match the destination URL today. Make sure yours match! “Important Change to URL Policy Enforcement Starting in April, display URLs for new ads will be required to match their destination / landing page URLs, without exception. Please adjust your URLs accordingly [...]

  • Google Adwords
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• New Google Video Ads in SERPs

  Posted by Evan

  Barry at SERoundtable noticed video’s embedded in the SERPs in the ads section. This is something that is pretty important because a video is a great way to illicit a emotional response from a potential customer. The connection a user gets from the text ad alone pales in comparison to what a video can provide [...]

  • video
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• Beware Adwords Phishing Scam

  Posted by Evan

  Just a quick heads up that there are a lot of phishing attempts going around lately in order for someone to gain control of your adwords account. It usually comes in the form of an email asking you to “Update Your Billing Information.” The link in the spoofed email usually redirects you to some fake [...]

  • Google Adwords
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