Author Profile for Evan

Publications by Evan

• Check Your AdWords Accounts Today

  Posted by Evan on April 1, 2008

  Google put into effect its new Adwords policy where your display URL has to match the destination URL today. Make sure yours match!
  “Important Change to URL Policy Enforcement
  Starting in April, display URLs for new ads will be required to match their destination / landing page URLs, without exception. Please adjust your URLs accordingly when [...]

  • Google Adwords
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• New Google Video Ads in SERPs

  Posted by Evan on March 27, 2008

  Barry at SERoundtable noticed video’s embedded in the SERPs in the ads section. This is something that is pretty important because a video is a great way to illicit a emotional response from a potential customer. The connection a user gets from the text ad alone pales in comparison to what a video can provide [...]

  • video
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• Beware Adwords Phishing Scam

  Posted by Evan on March 27, 2008

  Just a quick heads up that there are a lot of phishing attempts going around lately in order for someone to gain control of your adwords account. It usually comes in the form of an email asking you to “Update Your Billing Information.” The link in the spoofed email usually redirects you to some fake [...]

  • Google Adwords
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• Google Pulls Search Within SERP, Sort Of

  Posted by Evan on March 24, 2008

  Last week I posted about Google embedding search boxes within search results pages and the issues it could cause by being poorly targeted ads not to mention the ability to bid on competitors SERPs.
  Well the NYTimes story today quotes a good spokeswoman as saying that the company has removed the site search box from the [...]

  • google
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• WOW @ this WoW Adwords Ad

  Posted by Evan on March 19, 2008

  I wonder where they got this demographic info!?

  • Google Adwords
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• Adwords Editor Not Connecting

  Posted by Evan on March 10, 2008

  Maybe its just me, but is anyone else getting an error with the Adwords Editor when trying to post to an account?

  • Adwords Editor
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• Google Testing Search Within SERPs

  Posted by Evan on March 7, 2008

  We’ve all seen the rumors that Google has been testing various new search engine results pages (SERPs) but here is one that I haven’t seen before, a search box embedded within the SERPs. My buddy, Scott, pointed out to me that pulling up the query “Nasa” resulted in an embed search box *see image*.

  This actually [...]

  • google
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• Off Topic: Is GMAIL Letting Through Tons of Spam For You too?

  Posted by Evan on February 29, 2008

  I have no idea what is going on lately, and I have confirmed that my friends are experiencing the same problems, but Gmail is letting through tons of spam. Its not like its sneaky spam, its the obvious stuff that any spam filter should catch (Viagra, Cialis, Penis Enlargment, discount software). Most of [...]

  • google
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• Either I’m Incredibly Sexy or Facebook has a Problem

  Posted by Evan on February 18, 2008

  I guess it was only a matter of time if you have a userbase of 49 million. You’re bound to be a target of some form in this cruel internet world. First it was terriorists using Facebook as a recruiting tool, now I’m being bombarded with Facebook spam! Its either spam or the [...]

  • social-media
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• Google, Yahoo and Arbitrage

  Posted by Evan on February 14, 2008

  Its no secret that I extremely dislike arbitrage sites and splogs, I’ve stated it hundreds of times here. Splogs and arbitrage sites are the bane to any search marketers existence and as purely a consumer, they crap up my internet, so when I see SEOBook reporting that Google and Yahoo are cracking down on [...]

  • splogs
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