Author Profile for Evan

Publications by Evan

• How Not to Write Your Ads

  Posted by Evan

  SERoundtable had a poll this morning that I thought was interesting, its a ‘What is your highest CTR’? poll. Just about anyone who runs any kind of paid search account would tell you this is such an arbitrary question it can’t possibly be accurate. Account Level? Campaign level? Keyword level? Ad Level? I have a [...]

  • ad writing
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• Keep Adwords Ads from Showing in Gmail

  Posted by Evan

  I’ll be honest, I don’t use the content network that much or at all for a variety of reasons but I know there are the select few who it does work for. If you are one of those few and would like to keep your ads from showing up in people’s email, Barry at SERoundTable [...]

  • Google Adwords
  • 5 comments. Leave More!