Major Google Organic Keyword change coming

Been a while since i (@evankrob) blogged but Phil Mui (@philmui), Vp of Google Analytics just tweeted a MAJOR announcement regarding Google’s organic search.

Phil announced that all google searches will be redirected to SSL for users who are logged in to their Google accounts. Link to tweet

While this is good news on the user privacy front, he also reported that Google Analytics will no longer receive query data and keywords from organic searches will be reported as “not provided.” Link to Tweet This is a major change and will rock the search marketing world in my opinion. With the number or gmail and google account users out there and growing, SEOs are about to stop getting a huge chunk of data.

This brings up a lot of questions and based on Phil’s response to me it seems this is being done for user-privacy reasons although I think we don’t have the full picture. If GA only reports user data as an aggregate then where is the privacy concern? Will they continue reporting Adwords data? Where is the concern there. Unless we are about to see user level data in GA I’m really confused by this move from Google. I’m hoping I can get a more detailed response from Phil soon.

Do you all see something I’m missing?

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