Ever since Google’s official acquisition of DoubleClick Perfomics, lots of people in the search community protested about conflicts of interest on Google’s part. They also are worried about their competition, DoubleClick Performics’ Search Marketing, not playing fair. It seems like Google decided to do the right thing. They’re keeping the affiliate marketing side of DoubleClick, [...]
Archive for April, 2008
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Google Sells Double Click’s Search Marketing Unit
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Check Your AdWords Accounts Today
Google put into effect its new Adwords policy where your display URL has to match the destination URL today. Make sure yours match! “Important Change to URL Policy Enforcement Starting in April, display URLs for new ads will be required to match their destination / landing page URLs, without exception. Please adjust your URLs accordingly [...]
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