New Google Video Ads in SERPs

Barry at SERoundtable noticed video’s embedded in the SERPs in the ads section. This is something that is pretty important because a video is a great way to illicit a emotional response from a potential customer. The connection a user gets from the text ad alone pales in comparison to what a video can provide so I’m really excited to be able to try this with some of my accounts. Imagine opening up a newspaper and being able to see that ad for the golf sale in motion (Copyright!), it would be more likely to get you off your but and into the store. Read more on the story at SER

PS – if anyone can figure out that newspaper video technology, i’ll license my copyright 🙂

Beware Adwords Phishing Scam

Just a quick heads up that there are a lot of phishing attempts going around lately in order for someone to gain control of your adwords account. It usually comes in the form of an email asking you to “Update Your Billing Information.” The link in the spoofed email usually redirects you to some fake Google page with the .CN domain extension.

Here is a WebMasterWorld thread on the topic, in which AdwordsAdvisor says to report any emails to this link

This is very similar to the PayPal phishing scams but as Google always says, they will never send you an email link to your account asking you to change anything.

Google Pulls Search Within SERP, Sort Of

Last week I posted about Google embedding search boxes within search results pages and the issues it could cause by being poorly targeted ads not to mention the ability to bid on competitors SERPs.

Well the NYTimes story today quotes a good spokeswoman as saying that the company has removed the site search box from the SERPs from a couple of unnamed companies.

According to a Google spokeswoman, the company has honored such requests from “a couple” of unnamed businesses. These companies, however, may not be able to reverse their decisions.

While this is good from a site owners perspective, at least those who feel they are negatively impacted by the search box, it does nothing to help us advertisers from being able to prevent our ads from showing or from preventing our competition from showing their ads. We will keep a close eye on how this story continues to develop but for now you can read more on the story at SEJ and WebMasterWorld

Google Testing Search Within SERPs

We’ve all seen the rumors that Google has been testing various new search engine results pages (SERPs) but here is one that I haven’t seen before, a search box embedded within the SERPs. My buddy, Scott, pointed out to me that pulling up the query “Nasa” resulted in an embed search box *see image*.

This actually strikes me as useful because far too many people don’t understand the usefulness of the ‘site:’ search command. But while useful to users, this change could have an adverse affect on Adwords performance from an advertiser standpoint. Call me a pessimist but we could potentially see inflated ad impressions (resulting in decreased CTR) from users who are not in the buy cycle. If someone is searching a site, they are probably looking for something specific and not an ad so I’d rather not have my ads shown. Hopefully, if this becomes more widespread, there will be an option to be excluded from showing ads during a users’ embedded search search, which is essentially the ‘site:’ command. But given Google’s track record, there won’t be an option for exclusion and we’ll all be defaulted to participate!