Comments on: Google, Yahoo and Arbitrage http://www.ppclab.com/2008/02/google-yahoo-and-arbitrage/ The real deal on paid search and PPC advertising Wed, 09 Jun 2010 13:35:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Evan http://www.ppclab.com/2008/02/google-yahoo-and-arbitrage/comment-page-1/#comment-20 Evan Thu, 14 Feb 2008 18:40:13 +0000 http://www.ppclab.com/2008/02/google-yahoo-and-arbitrage/#comment-20 Jason, thanks for the comment. Maybe you are right and Aaron is not saying that but it comes off that way. I completely agree about garbitrage sites (nice term btw) and your Zappos example makes sense but what about a company that doesnt do its own PPC and relies completely on affiliates (which happens a lot of times). or at the same token, I've seen tons of Merchants who run their PPC campaigns horribly and often times the affiliates run more efficient, smarter campaigns. This way, Google benefits, the user benefits and the merchant benefits. I just dont like the blanket statement he lays down "Google doesn't like affiliates" b/c its not true and they will tell you that. Jason, thanks for the comment. Maybe you are right and Aaron is not saying that but it comes off that way. I completely agree about garbitrage sites (nice term btw) and your Zappos example makes sense but what about a company that doesnt do its own PPC and relies completely on affiliates (which happens a lot of times).

or at the same token, I’ve seen tons of Merchants who run their PPC campaigns horribly and often times the affiliates run more efficient, smarter campaigns. This way, Google benefits, the user benefits and the merchant benefits.

I just dont like the blanket statement he lays down “Google doesn’t like affiliates” b/c its not true and they will tell you that.

]]> By: Jason http://www.ppclab.com/2008/02/google-yahoo-and-arbitrage/comment-page-1/#comment-19 Jason Thu, 14 Feb 2008 18:31:30 +0000 http://www.ppclab.com/2008/02/google-yahoo-and-arbitrage/#comment-19 Aaron is not saying that. Highbrow=creating value=better user experience Direct linking and "garbitrage" sites offer ZERO added value. In the case of direct linking, if you can click on an ad from Zappos, and there are 9 other affiliates direct linking to the same offer, that offers no value to customer, just pisses them off. This is the point he is trying to make. Search engines should, and have the obligation to, provide the most diverse and value-added content possible. 10 ads going to the same offer, or a bunch of links isn't useful. Aaron is not saying that.

Highbrow=creating value=better user experience

Direct linking and “garbitrage” sites offer ZERO added value. In the case of direct linking, if you can click on an ad from Zappos, and there are 9 other affiliates direct linking to the same offer, that offers no value to customer, just pisses them off.

This is the point he is trying to make. Search engines should, and have the obligation to, provide the most diverse and value-added content possible. 10 ads going to the same offer, or a bunch of links isn’t useful.

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