How Not to Write Your Ads
SERoundtable had a poll this morning that I thought was interesting, its a ‘What is your highest CTR’? poll. Just about anyone who runs any kind of paid search account would tell you this is such an arbitrary question it can’t possibly be accurate. Account Level? Campaign level? Keyword level? Ad Level? I have a 90% CTR on a keyword for the month of January ’08, do i win? Sure its a branded word but no one said that didn’t count!
Anyway, as I was checking out one of my clients high performing ads, i happened across a semi-competitor’s ad and nearly spit out my drink from laughter.
This is a classic example of how to NOT write your PPC ads:
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3 Responses to “How Not to Write Your Ads”
wow. that is pretty crappy
Did the Asian Mustache write that ad?
You’re really thankful for this post, I’ve been really enjoying checking up your posts from time to time. Looking forward to see your future posts