Google has just added a nifty tool to its Adwords tools portfolio, the ability to block IPs from seeing (and clicking) your ads. In your Adwords tools section you will see a link for ‘IP Exclusion’ which will allow you to put in IP addresses that you want to block from seeing your ads. [...]
Archive for June, 2007
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Adwords Click Fraud Fighting Tool – IP Exclusion
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Google Increasing Adwords Reporting, Getting More Transparent?
Barry of SERoundtable is reporting that Google is going to increase the data advertisers are able to see in relation to their ad performance on the content network.
An Adwords Rep posted this on the SEW forums:
Since our network is comprised of hundreds of thousands of sites and millions of pages, information reported [...] -
Adwords Quality Score Update Shakes Things Up
The web is a buzz with news of the Google Adwords Quality score update. So far none of my clients have been affected so I can’t personally say what everyone is all torn up about but there is a 6 page (and growing) thread on WebmasterWorld regarding the change. People have been complaining [...]
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Google Makes a Bold Statement
Search Engine Land is reporting that Google is bolding expanded match keywords in recent searches.
This should really come to no surprise to my three loyal readers as we here at PPC Lab (ie Me) ran into Google’s expanded match testing well over a year ago so it was only a matter of time before these [...]
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