Here is some interesting coverage from the Advanced Paid Search Tactics panel. This is interesting not only because it has some good information but particularly because I know how stingy ppc account managers are with their true “tactics”, not many of us like to give them out. While there is nothing ground breaking here, I will try to find more coverage on this panel. View Panel summary at SERoundTable

Here’s another session talking about the conflicts of internal PPC problems. It’s not too interesting to me but those at the agency level may want to check it out at SERoundtable.com