It seems like every other day Google is introducing a new feature into their Adwords accounts with the most recent feature being preferred cost bidding. This means that advertisers can choose to let Adwords control their Max CPC in order to keep their CPC constant. It sounds pretty confusing but think of it [...]
Archive for April, 2007
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What is Google Adwords' Preferred Cost Bidding
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Hacked Through Google Adwords and IE7
Exploit Prevention Labs has uncovered a nasty nasty little scheme to steal your bank information via Google Adwords and IE7.
Essentially what is happening is the hacker (proper term in this case is phisher) is bidding on terms such as “BetterBusinessBureau” or “Modern cars airbags required” and presenting what appears to be the BBB.or or Cars.com. [...] -
The Next Best thing to Being at SES NYC 2007
Just a quick note for those of you who couldn’t make it to SES NYC, you can download all of the presentations from the SES NYC site. Here’s the link to the presentations.
Its not quite the same as being there but there is some good information to pull out of there.
Enjoy -
How To Export Your Google Adwords Account
I received an email from a friend asking me how to export her Google Adwords account so she could begin importing it into Yahoo and MSN adCenter. I thought it may make a good topic because if one person had the question a lot of people probably have the same.
Since Google removed the simplest [...] -
Will Click Activity Change with the Adwords Layout Updates?
Barry posted a question regarding how the click activity will change on the paid search ads based on the changes Google made on the SERPs. I guess Barry didn’t see that I already posted the answer. Just kidding, I don’t expect the rustybrick to be one of my 4 readers but I’ll sum [...]
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Google Releases Clickbot Clickfraud Study
According to Google
Clickbot.A is the name of a botnet that Google’s Click Quality and Security Teams investigated last year. Using our findings, we published “The Anatomy of Clickbot.A” – a detailed case study on botnet-based click fraud for the benefit of the technical research community.
Clickbot.A is an example of a botnet operator attempting a click [...] -
SES NY Coverage: Paid Search Tactics, In House PPC
Here is some interesting coverage from the Advanced Paid Search Tactics panel. This is interesting not only because it has some good information but particularly because I know how stingy ppc account managers are with their true “tactics”, not many of us like to give them out. While there is nothing ground [...]
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SES NY Coverage: Ads and Quality Score
Unfortunately, I am not at SES NYC this year but with all the great coverage done by the blogosphere, I’ll probably read and absorb more than I would from being there. I digress, I will hopefully be able to grab all the relevant paid search coverage and post it here. If time permits, I’ll [...]
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There are Inconsistencies in Google Adwords Minimum Bid Prices
The title says it all and I’m sure I’m not the first to notice it but with all the quality score updates, algorithm and scoring changes within Adwords, it is quite possible that Google has lost control of accuracy.
A little background on where this post began: I’ve been searching for new keywords [...] -
Yahoo Search Marketing Ads Changing
We want to update you on two changes coming your way:
1. Short descriptions will be required when you create or modify an ad, beginning in May 2007.
Long descriptions will be optional. Currently, you have two options for your ad descriptions: long (up to 190 characters) and short (70 characters or fewer).
2. Yahoo! Search results will only show [...]
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