Just keep a heads up on you budgets and CTRs over the next week or so. Google Adwords is rolling out the reported changes from changing the paid ads on the search results to a yellow background. They have been testing this for a while and more and more people are coming to [...]
Archive for March, 2007
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WARNING: Adwords Clickthrough Rates to Rise
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Content Network, Sm-ontent Network!
Some people have claimed that my complete loathing for the content networks is unjustified, well here is my justification or at least some of it.
Yahoo’s most recent study claims that 3 out of 4 Blogger URLS are spam blogs!
Anyone brave enough to type “cheap tickets” in a search engine can find a plethora of [...] -
Should You bid on Branded Terms?
The question of whether or not an advertiser should bid on branded terms is a debate that has been going on for a while. The argument against it is the fact that Google is doing such a good job ranking branded terms that its not needed to bid on them.
Well, Johnathan Mendezs has a [...]
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8 Not Always Obvious but Common Paid Search Mistakes
With the ever growing competition it is more important than ever to make sure your accounts are lean mean ROI machines. I’ve seen a lot of accounts that make very common mistakes that you just can’t get away with anymore.
Content Network management – I know I’ve beat the dead horse about my dislike for [...] -
Could I be right about the Google Phone?
My previous premonition about the Google Phone looks to be coming true.. A venture capitalist has a post on his blog where he claims he’s an insider on the hotly anticipated Google Phone (codename Switch). Now there is no official word from Google on it or if the service will be ad supported [...]
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Yahoo's Panama Going Down this Weekend
Just so Adam doesn’t get in a tizzy when trying to log into his Yahoo Account this weekend, here is the email Yahoo sent out about their systems wide upgrade.
Dear Yahoo! Search Marketing Advertiser,
You will be unable to access your Yahoo! Search Marketing account for approximately six hours this coming weekend while we update [...] -
Google to Offer more Click Fraud protection
CNET.com is reporting that next month Google will allow advertisers to block specific IPs.
Beginning next month, Google plans to give advertisers the ability to prevent their pay-per-click ads from being shown to competitors suspected of repeatedly clicking on the ads to drive up their cost.
This will be a great tool for those who suspect their [...]
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