My favorite tool that I reported as being broken last week is fixed and upgraded with a vengence! Before I go into the new features heed this warning: Make sure you Upload all your pending changes before you upgrade!! (IE. All pending changes will be lost during the upgrade process since AE re-downloads all your [...]
Archive for February, 2007
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YeeHaw! Adwords Editor Version 3 is Available
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Google Content to Show URLS
In a recent NY Time article, Google let the cat out of the bag that in the upcoming months they will now show the URLs where your ads appear if you are part of the content network. Jensense has good thoughts on the topic from multiple perspectives but from an advertisers point of view I [...]
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adCenter Beta Launches New Features
The adCenter blog announced some new features being launched for adCenter beta. The upgrades are Easily go to any Campaign or Ad Group in your account via our improved navigation ? Import your other search campaigns, including third-party campaigns, into adCenter with one Excel spreadsheet or comma-separated values (CSV) file. ? Delete poor-performing keywords right [...]
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Google's Quality Score Update Now Live
According to the Adwords Blog Today, we began rolling out improvements to the Quality Score algorithm, which will update the Quality Score for keywords in your account over the next 3 to 4 days. As I mentioned last week, the goal of this change is to improve the quality of ads that we serve to [...]
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Adwords Editor is Broken
With all of the updates Google is doing to the Adwords console, I hope they don’t forget that it impacts the Adwords Editor. Changes can still be posted but getting any recent changes results in an error. I love the AE, I hope Google fixes it. Please?! ]]>
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Google Adwords: Now Pause and Resume Keywords
This is an older feature that Google Adwords used to have but took away from us for some unknown reason but according to the Adwords blog, advertisers are now able to pause specific keywords rather than having to delete them and add them back. As of today, all AdWords advertisers can pause and resume keywords [...]
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Google Adds Keyword Level Quality Score
I posted about this a month ago and to prove to you I wasn’t making stuff up again, here is the official announcement on the Adwords blog. This is nothing but a good thing as Google aims to give us a little more transparency in our accounts, making it easier for advertisers and account managers [...]
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Google invites advertisers to enjoy some more click fraud
Happy Valentines Day to the 3 PPClab readers. Google decided to give themselves a V-day present (a.k.a) boost in the revenues, by beta launching site-targeted CPC campaigns. According to Google’s AdWords Team, there is a new BETA for advertisers wanting to test cost-per-click site-targeted campaigns. The new BETA will help advertisers with increased flexibility. If [...]
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Will Paid Search Live on the Mobile Internet? Google Phone?
While I was at the AlwaysOn Media conference I kept running across the question: “how will advertising live on mobile phones?”
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Some Clarification on "Inceasing your clicks by 25%"
Shoemoney posted this article about how he bolded keywords in his Adwords ads and increased his clicks by 25%. In theory he is exactly right, having bold words in your ads will definitely increase traffic but only to an extent. I also don’t believe his > reason is exactly the reason why he saw an [...]
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