I already despise the Google Quality Score for its lack of transparency as I believe its a way for Google to hike up bid prices. Well, apparently Yahoo thought it was a good idea because starting Feb. 5th paid search ads will be ranked using an “Ad Quality” ranking.
According to the email Yahoo [...]
Archive for January, 2007
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Say it ain't so! Yahoo introduces Ad Quality into ad rankings
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Google Updates Adsense Policies, Big Whoop.
The blogosphere is a buzz about Google Adsense policy update and I say Big Whoop. Unless Google really starts taking a fighting stance against the crap that fills up their content network and stops loving splogs, I will continue to not use content network for myself and my clients. They continue to chase [...]
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Putting All Your Budget in Google
I was reading SearchEngineJournal’s recommendation about not putting all of your budget into Google and I want to agree, BUT with one stipulation; Adjust your time not your budget. I’m making the assumption that if you are managing your own campaign or campaigns for others, you did not just split up the budgets 1/3, [...]
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Yahoo Search Marketing's Panama Interface
I have been putting off diving into the new Yahoo Search Marketing (YSM) for a while now, mainly because my clients rank well in Yahoo. But mostly because I fear change. I have been working with the YSM console for over 3 years now and have become pretty familiar with the clunky interface [...]
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Should I Keep My PPC Search Advertising If I Already Rank #1 Organically?
This exact question was posted on SERoundtable and Google says the answer is an overwhelming yes. Several Google representatives all referenced a study that Google did last year that showed that sites who experienced high organic rankings and also participated in Adwords experienced 20% more overall traffic than doing one or the other. [...]
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Google Testing Keyword Level Quality Score
Google’s introduction of the “Quality Score” is a ever concerning issue for paid search managers mainly for the lack of transparency that it offers. While score 1 for Google as they are making an attempt to correct the issue by providing us an actual quality score on the KEYWORD LEVEL. The screenshot [...]
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Google Loves Splogs
A “Splog” by definition of someone on the Interweb is a Blog set up to steal your content and put Google Adsense ads on their in hopes to get a few clicks. I completely 100% blame Google for the whole Splog movement. I can see the conversation of the Google brain trust now [...]
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