Archive for December, 2006

• Atlas Acquires Accipiter

  Posted by Evan on December 12, 2006

  Not really too much for the general PPC audience here, but some of my former co-workers may shiver just hearing the name Atlas. They acquired Accipiter, which puts them one step closer to be real competition for Real Media and DoubleClick. I’m just glad I don’t have to deal with Atlas One Point [...]

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• Adwords Editor Update Ver. 2.5

  Posted by Evan on December 6, 2006

  If you use the Adwords Editor as much as I do, you’ll be happy to know they have released an upgrade to version 2.5. Open up your AE and the update should be triggered automatically.
  According to the AE blog:
  Version 2.5
  New features:
  * Tools for bulk deletion: From the Data Menu, choose [...]

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• BusinessWeek: The Vanishing Click-Fraud Case

  Posted by Evan on December 5, 2006

  BusinessWeek.com has a nice follow up to the forgotten click-fraud case that pitted Google versus a click-fraud extortionist.
  To make a long story short, back in 2004, a guy named Michael Anthony Bradley rolled up to Google, showcased his click-fraud program dubbed “Google Clique.” Showing off his program that could generate millions of false clicks [...]

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