Just in case you have missed it Microsoft is giving you $200 when you signup and spend $5 on Microsoft AdCenter. There is some fine print to be aware of. The $200 credit is only good for 90 days, valid in the US only, and you must sign up by Jan 15 07.
Archive for December, 2006
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Free Money from Microsoft
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Paid Search Tools
With all the changes coming to the Search Engine systems and their tools, I’m starting a list of Tools that PPC people and other paid search managers find useful, since we can’t rely on the engines anymore. Yesterday I talked about the Yahoo Keyword Selector changes and Paul commented that we can still see bid [...]
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More GoodByes: Yahoo Removes Prices from Estimator Tool
One of the best features in all of Yahoo Search Marketing was the keyword selector tool. It allowed us to get variations of words and phrases and would also provide us with data on these words. We were able to see monthly search volume, estimated CPC and the best part, the top bid for the [...]
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Say Goodbye to Your Bulk Sheet Link
While I’m sure the average Joe PPC guy wont notice, those of use who have been managing a lot of large accounts for a while will really feel the impact of losing the Bulk Sheet Link. Google’s bulk sheet download link, allowed you to download the entire campaign into an Excel spreadsheet, which then allowed [...]
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ATTN GOOGLE: It's time to Start Putting Up or Shut Up
Google makes me tired. Maybe its just me but it seems like they do an awful lot of rule making and not enough rule enforcing. Sure lots of little guys have been nixed from Adsense without a specific reason (ie, my wife’s Food Blog), but it seems like if you generate enough traffic and clicks [...]
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New MSN adCenter Budget Feature
Ever have an account rep or PPC consultant tell you that you aren’t spending enough money? I know it can be one of the most frustrating things to hear especially from a representative from Google, Yahoo, or MSN, because the first thought that will cross your mind is “they just want more of my money.” [...]
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AdCenter Position Drop Error
Barry at SEroundtable.com reports that some WebMasterWorld forum members have noticed some average position reporting issues, but adCenter people assured me they are working on it and hope to have a fix soon. So if you see a huge drop in your average position, don’t worry about it, they will hopefully have it fixed soon.
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Interview with Yahoo Search Marketing's John Slade of the Panama Team
TopRankBlog has a good interview with the Senior Director of Yahoo Search Marketing, regarding the changes involved in the new platform dubbed Panama. He covers topics such as the differences between Panama and Adwords, new campaign features, and the revamped signup process. here is a little excerpt: TRB: What can you do now to run [...]
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Is Click Fraud Really Less Than 2%?
On Monday Andy Beal had a good piece about his talks with a Googler on the topic of click fraud and how they say the actual click fraud that an advertiser sees is %1 or lower. Now in theory this is great but is it really an accurate statement? I don’t think so and here [...]
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Yahoo Opens up Panama
People new to Yahoo Search Marketing have the ability to check out Yahoo’s knew search marketing platform, codenamed Panama. Rueters is reporting that newcomers to YSM will be in the new Panama system as Yahoo is inviting customers to Panama in stages before its official launch in the first quarter of 2007. Personally, I’m not [...]
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