My wife and I were talking about the problems her company is experiencing with Google Checkout and it basically is the same problem for us PPC folk. She works for a small up and coming affiliate marketing company, similar to Commission Junction but with much better technology. All affiliate companies, including hers, are having problems [...]
Archive for November, 2006
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Google Checkout Doesn't Play Nicely
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Update Your PPCLab RSS Feed
Just a reminder to my 3 readers, please update your RSS feed to the new URL http://feeds.feedburner.com/PPCLabitat Thanks MGMT
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Google's Response to the Landing Page Update Uproar
Over on the Adwords blog Google has just posted a response to all the uproar over the most recent landing page quality update, most specifically this one. I’ll save you the effort of reading the actual post and summarize it up with one word, horse-poop. Can a page that has a high CTR or conversion [...]
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Why You Should Use 2nd Tier Search Engine PPC
A post over on SearchEngineJournal.com today was talking about his experience with click fraud and the second tier engines, in this case Miva. Second tier engines have a reputation of poor low converting traffic that is riddled by click fraud and this case is no different. SEJ noticed referrer sources coming from notorious spyware sources [...]
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Google is Killing Adwords
I was reading this post by Andrew Goodman this morning regarding the history of price increases in Google Adwords and their correlation to quality score and the quality updates. This was brought about by all the recent conversations regarding the new adwords landing page quality update that just happened but it got me thinking about [...]
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Adwords Updates Landing Page Quality Algorithm
This is something I was meaning to post last week, but I was busy slaying Tuna in the North Carolina Outer Banks, but alas I am back and hard at work here. Google announced last week that they will be updating how adwords evaluates landing pages. There are two points to take away from this [...]
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adCenter Launches Community Forums
Move over WebMasterWorld and DigiPoint forums, MSN has launched a forum dedicated to helping people answer adCenter and MSN focused questions. While its pretty slow right now, I have a feeling if this forum is kept up with on MSN’s end, it will be a valuable resources to advertisers and campaign managers as they stumble [...]
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Google Finally Pays Up
Reports are going around that people are finally receiving their checks from the click fraud settlement a few months back. There is a webmasterworld thread about it here but for the lazy folks, here is what people are saying ” Got my $6.45 wohhooo! headed to McDonalds for a Big Mac on google. “ ” [...]
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AdLab Adds New Features
Microsoft is winning over my heart and quickly becoming one of my favorite research resources as they continually add features and functionality to adCenter and adLab. Their two newest additions to adLab: 4 Million keywords added to the search funnel Keyword Forecast Tool that shows “the impression count forecast and demographic predictions of your search [...]
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