Reports around the web are that Yahoo Search Marketing has unveiled its new platform codenamed Panama at the SES conference in San Jose. Yahoo hasn’t done any major upgrades since the acquisition of GoTo.com and has been using basically the same auction style bidding strategy since its inception. The higher you bid [...]
Archive for August, 2006
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Yahoo Reveals Its New Ad Platform, Panama, at SES
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Google Analytics Increases Profile Number
By now you should know I love analytics and conversion tracking and if you run any kind of search marketing campaign you should too!
There are tons of stats and analytics out there but none of the free ones match the details of complete search marketing of Google Analytics. GA used to allow only 5 [...] -
MSN adCenter to Support Firefox
Hello [Advertiser],
We?ve listened to your feedback and I am pleased to let you know about an upcoming Microsoft adCenter upgrade that offers new features to improve your online advertising experience.
Some upgrade highlights:
?Now, use Microsoft adCenter with the Firefox 1.5 browser!
?Daily, weekly and monthly data will be updated every hour to help you view results and [...]
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