Google annouced yesterday via Adwords Blog, that there is a “new tool” in your account that will show you in real time the number of ivalid clicks that affect your account. I use the term “tool” loosely even though industry experts around the web have dubbed it “Google’s Click Fraud tool.” While I don’t consider [...]
Archive for July, 2006
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Google Adds Invalid Click Reports but What For?
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New Google Results Page….Again
A friend of mine pointed out to me early this morning that Google’s results page is shifting again. We don’t know if this is a permenant change or if they are just testing them, but I’ve attached a screenshot of the new page which doesn’t look too terribly different other then the left hand column [...]
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MSN Corrects Conversion Tracking Issue
For those of you who use MSN’s Convertion Tracking you may or may not have notice there was an error occuring because of a system error. adCenter has fixed the problem and things seem to be going smoothly right now. here is the email from MSN What caused the conversion tracking error? The error occurred [...]
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What Is Yahoo Conversion Counter
The PPC world is full of tools and applications that some people may not know how to take advantage of because they either don’t understand them or don’t really know what they do. The Yahoo Conversion Counter is one of those tools. I am a big proponent of keyword level tracking in order to help [...]
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Click Fraud on the Rise
Greg Sterling points out this press release by Click Forensics that documents the rise of click fraud. According to Click Forensics Google and Yahoo are better at weeding out click fraud than smaller Web sites, but Click Forensics still concluded both companies are being hard hit. About 12.8 percent of the clicks on ads served [...]
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Google Testing Expanded Adwords Relevancy
We’ve seen it before. Google testing out features and their cover is blown by a blogger with a keen eye and too much time. No its not me, I am only the blogger in this case. A fellow PPC friend of mine, Clay, pointed out a top secret Google test. Ok ok, its not top [...]
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Google Saving Bandwidth?
We all know that Google support likes to throw out random and often inconsistent answers to support questions. Well the most most recent one I was given is, “We do this to save bandwidth.” Now in today’s buzzword-happy corporate world, bandwidth can mean any number of different things. Resources, people power, server power, application power, [...]
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Adwords Editor Updated
Just when I thought the Googler’s had forgotten about my favorite Google tool, the Adwords Editor, I recieved a pleasant surprise this morning when I opened up my little program. The Googler’s have put out an update for Adwords Editor. Version 1.1 New feature: * Mark a campaign as a draft until you’re ready to [...]
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Paid Search Audit Press Release Delayed
Paid Search Audit Launch Delayed Indefinitely ]]>
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